That’s flipping awesome!

It was 2011 when we first started. Just a bunch of people who put together their work computers to work on a dream: build the best flipbook maker in the world. This is us, 10 years ago. Man, we got old! But we grew smart.

Here are the 10 most important lessons we learned throughout this wonderful journey.

1. Be the best version of yourself

Our flipbook player is our bread and butter, so we worked hard to make it the best in class. We believe that quality work withstands the test of time, so we’re proud to finally be able to present you a new, more natural way to flip.

2. Actively listen to your customers

Biggest supporters or not, our customers are why we show up to work every single day. We take their feedback seriously and try to develop the features they ask for. No joke!

3. Automation is the future

Time is money. You know it, we know it, our clients know it. This is exactly why we developed the automation tool that enables businesses to improve their catalog production workflow.

Read more

4. People are our most valuable asset

As you can see, the core of everything we do is moving the needle. And that wouldn’t be possible without the incredibly talented people that have built the Flipsnack you all see today. We work together as an engaged team of analytical and creative thinkers and we’re strong believers that collaboration always leads to better results.

sketches of people working together as part of the Flipsnack team

5. Branding takes time

It takes a village to build a brand, but it’s well worth it. After 10 years of being online, we took a step back and analyzed who we are and how that is reflected in our design. Read the story of how we searched for a new design voice and redefined the way Flipsnack communicates visually.


6. Bugs happen, fix them

No matter how hard you try to avoid them, bugs always crawl up on you one way or another. We don’t want them invading our space!

Here’s how we managed to keep bugs under control: running a bugathon! We recommend this to any kind of product that wants to offer users a bug-free experience.

7. Stay up to date with the latest technologies

Being better at what we do is our daily cardio, here at Flipsnack. We’re on a constant mission to stay up to date with the latest technologies and trends. And we have to admit, working with like-minded people is one of the best things that makes Flipsnack a great place to grow.

flipsnack’s team at a conference in Paris

8. Without security and privacy you’re stuck in the past

Our users are our top priority. And gaining their trust is one of our biggest missions. We work hard to meet the highest security standards and create the most secure climate for our customers. The lesson here: without security and privacy you’re in big danger!

security protocols and privacy options that help Flipsnack provide a safe tool

9. Hard work pays off

Work hard and smart! This is probably one of the most valuable lessons we learned along the way. Hitting 6 million users wouldn’t have been possible without adopting the Agile mindset which enabled us to work towards a common goal. But we’re just getting started.

10. We didn’t come this far to only come this far

It doesn’t stop here. Today is a big day. We’re celebrating our past and looking forward to an exciting future. Many thanks go to each and every one of you. The last 10 years have been an amazing journey and the next 10 promise to be just as exciting.