Published on April 15, 2015
EFFECTIVELY REACH THE HISPANIC MARKET WITH DIGITAL ADVERTISING The Hispanic market has substantial buying power in the US, and can be an opportunity for growth if approached correctly. However, there is a significant challenge when marketing to Hispanics: they move seamlessly between two languages and cultures. Some marketers have used Spanish-language campaigns to message Hispanics, whereas others have simply used the same message and language across all market segments. While the correct language is important, the right choice depends on the relevance of messaging as well as the content and media through which an ad is served. In order to be successful, marketers must test variables in a multiscreen, digital environment that speaks to Hispanics’ culture and behavior. This report is designed to help you understand how to better connect with the Hispanic market, that there is no “set it and forget it” solution, and that Collective is here to help.