Explore Flipsnack. Transform boring PDFs into engaging digital flipbooks. Share, engage, and track performance in the same platform.
From magazines to catalogs or private internal documents, you can make any page-flip publication look stunning with Flipsnack.
Check out examples from our customers. Digital magazines, zines, ebooks, booklets, flyers & more.
Pre-made templates to create stunning publications in minutes
Here are eight reasons why you should consider choosing interactive, digital flipbooks instead of boring and static PDFs. Check them out!
INTRODUCTION5 EXECUTIVE SUMMARY6 (A)THE READER RELATIONSHIP9 1.People have a variety of interests and needs9 –People’s interests vary9 –Nine basic media needs9 2.Great variety of magazines means readers’ needs are met10 3.Four ways in which magazines deliver engagement11 –Trust: a friend and advocate11 –Support: help in managing our lives11 –Status: our sense of position, belonging & confidence11 –Participation: a bridge to interactivity12 4.The drivers of magazine reading13 5.Different types of magazine work in different ways15 6.The personal character of individual titles16 7.Close relationship between readers and chosen magazines17 –Magazines as brands17 –Selecting a magazine that expresses one’s own self17 –Examples of close relationships17 –Weak relationship: newspaper colour supplements/sections19 –Evolution: keeping the relationship fresh20 8.The ‘magazine moment’21 9.Matching the magazine to the mood22 –The reader’s repertoire of magazines22 –Selecting from the repertoire to match the mood22 –Selecting within an individual magazine to match the mood23 10.The physical aspects of handling magazines24 –How copies are obtained24 –Time spent reading24 –Proportion of issue read25 –Similar patterns in other countries26 11.Repeat reading27 –Page EXposures (PEX)29 12.Readership accumulation through time32 (B)THE ADVERTISER RELATIONSHIP: MAGAZINES’ EFFECTIVENESS AS AN ADVERTISING MEDIUM 34 13.How readers use magazine advertisements34 –Effect of interest in product field or brand35 14.Advertisement noting36 –What ad noting measures, and its limitations36 –Indices of ad noting, by size, colour and other factors37 –Ad clutter is not a problem in magazines38 –Eyes open in front of page: the real measure of audience to ads39 15.Advertisers benefit from the reader-magazine relationship40 –How it works40 –Advertising: essential and enjoyable40 –Women’s style/feature monthlies41 –Women’s domestic monthlies41 –Women’s weeklies41 –Television weeklies42 16.The ‘presenter effect’43 CONTENTS HOW MAGAZINE ADVERTISING WORKS 2 CONTENTS
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