Published on July 18, 2014
○Google (Coming Soon!) ■Platform and setup ■Content strategies ■Best practices ●Intro ○What is social media marketing? Advertising doesn’t work like it used to. Once upon a time, you could put up a flyer on the school bulletin board and expect people to know what you’re up to. Now, you need to be social. The simple fact is if you’re not participating in social media with the BSA, you’re missing a huge part of Scouting’s marketing. The Top 3 Things To Take Away From This Playbook: 1.Learn to use social media to open up Scouting to kids and parents in your area. 2.Think of social media marketing as sending out regular postcards for the world to see, especially your corner of it. 3.Participation is the most important part of using social media. The Best 5 Actions To Take After You Finish Reading: 1.Subscribe to the new ScoutWire Social Media Feed . It’s full of easy to follow tips and tricks for effective use of social. 2.Read the BSA’s List Of Key Considerations For Social Media . You can’t manage your social channels properly without it. 3.Understand how to post and how to respond on at least one social media platform (Facebook, Twitter, etc.). 4. Post regularly . Don’t go more than one week without an update. 5.Use other BSA social media channels for content ideas and sharing info. Notice how much they write in a post (not much), how they use images (a lot), and how they share content from one another (all the time). Blogging A blog is nothing more than your online journal that’s easy to update. When you post regular updates (at least once a week), you’re blogging. That’s it. The 3 Most Important Things To Know About Blogging : 1.Your blog is the hub of your social media presence. 2.Your blog is a journal. It’s the place online to keep things fresh and uptodate.