Published on February 2, 2016
For more course tutorials visit www.mgt567.com Imagine that ABC Company, a medium-sized business-to-business manufacturing company in the United States, has hired your team as consultants to help the company develop and implement social initiatives. Your team has decided that the best starting point will be to benchmark practices employed by well-known publicly held organizations and use that information to help ABC company articulate its position regarding corporate social responsibility and ensure its marketing and environmental approaches are consistent with that position. Select and research a well-known publicly held manufacturing organization. Some examples include the following: Procter and Gamble Johnson and Johnson Colgate-Palmolive PepsiCo Coca-Cola Identify the following for the selected organization: The corporate social responsibility (CSR) values The CSR model (economic, philanthropic, social web, integrative) most closely associated with the values The benefits and drawbacks of the organization’s CSR initiatives Marketing values and examples of ethical and unethical means the company could use to influence people through advertising—including ethical and unethical target markets Product safety guidelines employed by the company Marketing methods that promote sustainability Environmental values and whether they are in the market, regulatory, or sustainability category Methods used by the company to protect the environment—including green initiatives, guidelines for green products, and animal treatment guidelines Determine which of the four primary models of CSR would be most applicable and beneficial to ABC Company and explain the reasons behind the selection. Write a CSR statement for ABC Company based on the model selected. Provide examples from the team’s research to support your approach. Recommend marketing and environmental sustainability values ABC Company should adopt that will align with its CSR policy. Provide examples from the team’s research to support your approach. Compile the information and your team’s recommendations into a Microsoft® PowerPoint® presentation to be delivered to ABC Company’s leadership team. Justify your recommendations with examples from the team’s research. Include the following in your presentation: 15 to 20 slides Detailed speaker notes with supporting information At least four reference citations Format your presentation consistent with APA guidelines.