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Affinity Management I 843-628-3633 I www.affinitymgt.com Page 2 program scope: This Affinity Managament Program Contract covers the Detriot Regional Chamber as well as the below listed Chambers under the DRC’s sponsored National Office Depot Chambers. The overall scope of this Affinity Management program are: 1. To drive member participation in the Office Depot program for those Chamber’s the DRC contracts for Affinity Management to provide program marketing support and management 2. Design, implement and manage an effective Office Depot program marketing plan with each contracted Chamber 3. Create a unique Chamber branded program for each of these Chambers that reinforces member value and tangible benefits 4. Create Chamber branded marketing and sales collateral for the Office Depot program 5. Conduct a member benefit survey in each market 6. Based upon the results of the surveys, identify new affinity products and/or services that meet demonstrated needs of each Chamber and their members 7. Identify the appropriate affinity partner(s) for each product/service 8. Negotiate contract terms with each affinity vendor, subject to the Chamber’s approval 9. Integrate these new programs into each Chambers’ branded program performance objectives: Grow Office Depot Programs Below are the revenue goals for each Chamber of Commerce:
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