Published on July 18, 2014
Newsletter Title Page 2 Inside Story Headline Inside Story Headline write about a variety of topics. Try to keep your arti- cles short yet informative. Much of the content you put in your newsletter can also be used for your Web site. Microsoft Publisher offers a simple way to convert your newsletter to a Web publi- cation. So, when you are finished writing your news- letter, convert it to a Web site and publish it to the Web. This story can fit 150-200 words. One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press re- leases, market studies, infor- mation from your MLS, mort- gage rates, and trends in home buying or selling. While your main goal of distributing a newsletter might be to create or main- tain name awareness, the key to a successful newslet- ter is making it useful to your readers. A great way to add useful content to your newsletter is to develop and write your own articles, or include a calendar of upcoming events. You can also include information that promotes your special services or real estate niche. This could in- clude new homes, working with first time buyers, or handling resort properties. You can also research arti- cles on the Web. You can This story can fit 75-125 words. Selecting pictures or graphics is an important part of adding content to your news- letter. Think about your article and ask yourself if the picture supports or enhances the essae you’re tryin to convey. void selectin iaes that aear to e out of context. Microsoft Publisher includes thousands of clip- art images from which you can choose and import into your newsletter. There are also several tools you can use to draw shapes and symbols. Once you have chosen an image, place it close to the article. Be sure to place the caption of the image near the image. “To catch the reader's attention, place an interesting sentence or quote from the story here.” Caption describing picture or graphic. Inside Story Headline es on issues such as home improvement. You can also profile new listings or homes you’ve recently sold. This story can fit 100-150 words. The subject matter that ap- pears in newsletters is virtu- ally endless. You can include stories that focus on trends in home buying or selling, home improvement information, or mortgage rates. You may also want to note business or economic trends, or predict trends for your customers or clients. Some newsletters include a column that is updated every issue. For example, you could include an advice column or a “how to” article that focus- Caption describing picture or graphic.