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{ newsletter I didn’t opt-in to though. Happy to receive personal updates from you or forward this newsletter to say `Hey if you’re interested this is what I’m up to’. And then I promptly unsubscribed. They wrote me back apologizing and say- ing they thought I’d like to know what they were up to and that they’d remove me from the list. Smart move. The thing is while it’s not only a big no-no to add someone to your list who hasn’t opted in, the other thing is they’re likely not your ideal target audience – if they haven’t agreed to receive it they’ll likely just delete it anyway. #4 Quit Spamming My Facebook Wall Now I can’t complain much on this front as I generally think my lovely like’s of my Facebook page are a cool tribe who contribute regularly and engage. I leave my wall open for them to post on be- cause I trust them. Occasionally though I’ll get the spam post from someone who Be a ‘giver’ and not only a ‘taker’ #1 Avoid the LinkedIn Boilerplate Template Don’t use the boiler plate text on LinkedIn that automatically flls in your message when you’re adding a new connection. You know what I’m talking about. How many connection requests do you get that say: I’d like to add you to my profes- sional network on LinkedIn If you can’t take the time to at least write a reason why you want to connect, or tell me where we met before or where I should know you from, why should I care? It’s far more impressive to write something like the following so that I instantly remember you and you’ll stay top of mind: Hi Natalie We met at the recent NYTimes Small Business Summit and discussed the role of customer loyalty programs after the panel on the same topic. I’d like to connect with you here and keep in touch on any future opportunities to collaborate. Thanks so much Your name How long do you think that took. Perhaps 20 seconds longer than hitting send on the template text right? Even if you haven’t met you, you are clearly connecting for a reason so tell the person why – I recently bought your product, I enjoy reading your blog, a mutual friend told me I should talk to you about X, Y, Z. #2 Ensure You Get Recommended If you’re going to ask for a rec- ommendation on LinkedIn (or anywhere else for that matter) then DO NOT use the standard message. I’ve had several people do this to me, some who I don’t even know well, nor could I vouch for their work. My reaction is to reply and say one of two things: “I’d be happy to give you a recom- mendation if you let me know what points you’d like covered or what areas you’d like to be highlighted.” Even better write a few bullet points or the entire recommenda- tion and I will shape it in my own words. I mean of course it’s lovely to have somebody honestly write their testimonial and I’m fortunate to have many on my profle now from clients who’ve done just that. But remember people are busy so you want to make it as easy as possible for them to do this. Then the more likely you are to get your recommendation written up. #3 Don’t Opt-Me In I get added to people’s email lists without my consent far too frequently. A friend did it to me re- cently and while I wish them well, they work in an area I’m not inter- ested in and in an area I no longer live in in. I wrote back and said: Dear _____ Congrats on the move and news. I’d prefer not to be added to a www.sculptedsocialmedia.com So every once and a while, when you hang out on social networks as much as I do, there are some things that really start to get on your nerves. Below I point out some of my personal social media pet peeves that I ask you to stop doing, or at least think about not doing the next time you’re tweeting, updating, posting and tagging. PS I’ve been guilty of doing some of these when I started out. The trick is to learn from your mistakes and constantly strive to put your best social media foot forward.
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