MKT 498 Week 4 DQ 1

December 24, 2015  |  By  | 

Category: Education

For more classes visit Select the product or service from the Integrated Marketing Discussion in Week Two. Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service your team is studying. Share your research information in your Learning Team forum so that all team members can use it for this paper. Part of your individual grade for this team paper will include the facilitator’s evaluation of the sharing that takes place between you and your team members in your LT Forum. (3 points) Identify the ideal target market for your Learning Team’s selected product or service, based on your research. In your paper, include the following: Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. (2 points)

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