For more classes visit www.indigohelp.com The Marketing Mix Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable. Focus of The Marketing Mix In a 6-8 page paper, excluding title and reference pages, consider the following: Product: • What features do customers care most about? • How are the key features and benefits better or worse than those of competing products? • How do consumers choose and use products in this category? • How is the product branded? Price: • How is this product priced relative to competing products? • What is the rationale for employing this pricing strategy? • Are there pricing discounts (e.g., wholesalers, bulk)? Place: • Where is the product sold and why have those locations been selected? • Do the locations give adequate accessibility to the target market? • Are products sold online as well? Is there transparency between online and brick and mortar outlets? Promotion: • What marketing communications does this company use to promote the product? • Describe the advertising, personal selling, public relations, direct marketing, etc. efforts).
For more classes visit www.indigohelp.com Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads. Identify which ad you believe was the most effective for domestic and international markets and why. Respond to two of your classmates and discuss whether you believe their choices would be successful for domestic and international markets. Why or why not?
For more classes visit www.indigohelp.com Identify the differences between product and service marketing. For example, how does market its services (education) differently than businesses offering products such as the retail store you visited in week three? Respond to at least two of your classmates’ postings.
http://www.indigohelp.com/bus-/bus-235/bus-235-week-4-dq-1-price-and-ethics For more classes visit www.indigohelp.com Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples. Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential. Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live forever.” Provide examples to support your position. Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include: 1. Type of outlet (convenience, shopping specialty, etc.) 2. Location – Describe reason for specific location. 3. Customer profile – Who shops there? Target market segments? 4. Unique competitive positioning – What separates them from competition? 5. Categories of products (types, quality, brand, non-brand and assortment) 6. High, medium, low prices (example: high quality-high price) 7. Can products be easily competitively shopped at other retail stores? 8. How well is the store laid out – displays, etc.? 9. Are promotions consistent with image? Are special sales obvious? 10. Sales approach – aggressive, laid back, or in-between? 11. Is information available to help you? Do they hide prices? 12. Can you get answers easily from clerks? 13. Do sales people seem well trained? 14. Return policies and warranties? Conclude your analysis with an assessment of the marketing activities: Do the marketing activities/decisions work to enhance business success? Use examples from your report (visit) to support your assessment.
For more classes visit www.indigohelp.com Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction? Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants? Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.
For more classes visit www.indigohelp.com BUS 235 Week 1 DQ 1 Marketing Trends BUS 235 Week 1 DQ 2 Customer Needs and Wants BUS 235 Week 2 DQ 1 Market Research BUS 235 Week 2 DQ 2 Customer Loyalty BUS 235 Week 3 DQ 1 Branding Debate BUS 235 Week 3 DQ 2 New Product Development BUS 235 Week 3 Assignment Retail Store (Walmart) BUS 235 Week 4 DQ 1 Price and Ethics BUS 235 Week 4 DQ 2 Service Marketing BUS 235 Week 5 DQ 1 Super Bowl Advertising BUS 235 Week 5 DQ 2 AMA BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)
For more classes visit www.indigohelp.com Part 2 Despite the difficulties, many technology companies experienced when the dot-com bubble burst - Internet commerce (e-business) is here to stay. What resources does an International Internet retailer need other than merely a storefront on the Internet? Does it require fewer physical, financial, and human resources than a traditional retailer, or just as many? Explain. Use the Library search engines and resources to research one of the following companies (Yahoo, Google, EBay, AOL, or other internet companies you may be aware of) and explain why it is so successful despite the failures of other dot.com organizations. Explain what you think made this company so successful
For more classes visit www.indigohelp.com Unit 5 Part 1 Working as a team, select and research an international company that interests you. (Annual reports often can be obtained from companies' web sites.) Conduct a brief organizational analysis by answering the following questions: 1. what is the company's mission statement or overriding objective? 2. In which nations does it produce and market its products? 3. Are its production facilities centralized or decentralized? 4. Does it standardize products or adapt them for different markets? 5. What type of organizational structure does it have? 6. Which of the two types of international strategy does it seem to follow? 7. Does the company make use of work teams? Based on the strategies that this company employs within the organization, will the company be successful in its international ventures? What changes would you recommend the organization make to help it be more successful in international markets?
For more classes visit www.indigohelp.com Part 2 For many global companies, China represents a very attractive market in terms of size and growth rate. Yet, it ranks lower in terms of economic freedom and higher in political risk than other country markets because it has a communist government. Despite these risks, Volkswagen, Isuzu, and Boeing are just a few of the hundreds of companies that have established manufacturing operations in China. This is due in large part to the Chinese government making sales in China contingent on a company’s willingness to locate production there. The government wants Chinese companies to learn modern management skills from non-Chinese companies and acquire technology. Some observers believe that when Western companies agree to such conditions, they are bargaining away important industry knowledge in exchange for sales today. Should Boeing and other companies go along with China’s terms, or should they risk losing sales by refusing to transfer technology?