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MDBConnects · 3RD ISSUE 2014: LISMAN FORKLIFTS Lisman Forklifts is a specialised international wholesaler of used forklifts, warehouse equipment and lifting platforms; or, more generally speaking, Material Handling Equipment. This family company has a tradition of nearly 50 years and at this time, the third generation is co-running the company. In The Netherlands they now operate from three warehouses at one central location. Lisman Forklifts Asia is the Lisman Forklifts wholesaler in Malaysia and serves their Asian customers. Working from a big warehouse (5,000 m 2 ) with a small, modern office located in Telok Gong near Port Klang, Lisman Forklifts Asia supplies a wide range of used machinese from stock to dealers in Malaysia and the surrounding countries. Lisman takes care to source the right machines fit for a second life and makes them available for dealers to buy. Lisman customers in Asia will find their usual range of used material handling equipment, with the standard quality of all Lisman machines. MDBC had the opportunity to ask Robert Hermans (Managing Director, Lisman Forklifts Asia) a few questions about the company and their decision to set up in Malaysia. Born in The Netherlands shortly after Christmas in 1968, Robert Hermans graduated from Delft University of Technology with a major in Industrial Marketing twenty years ago and has since held several commercial positions in industrial companies, starting as a sales engineer in the automotive industry and progressing to sales management in the commercial vehicle industry. He has worked for big companies such as Siemens and the Japanese DENSO, as well as small and medium sized enterprises. His heart leans more towards the entrepreneurial and pioneering spirit of the small and medium sized family owned companies, so when opportunity knocked, he took up the challenge of managing Lisman Forklifts’ first overseas affiliated company. Now based here in KL, Robert’s wife Maayke Mannaert works as the Head of Trade for the Netherlands Embassy in KL and daughter Zoe attends the Garden International School. MDBC: Can you tell us a little more about Lisman Forklifts and its affiliated companies? RH: In the specific field of wholesale used forklifts, Lisman is a leader, even on the global scale. Lisman is brand independent, offering a whole range of types, models and brands of equipment and is gradually building up a brand image of its own in the field of used lift equipment.
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