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ADN 292: Fall 2013 Brand Book | Maggie Briggs | Te New Yorker a history of the magazine On February 21, 1925, Harold Ross, a journalist with dreams o creating a monumental magazine complete with commentary or art, culture, and politics, launched Te New Yorker. With the nancial backing rom a tight knit croup o jounalist riends, Ross was able to move to newstands with his rst issue in print in November o that year. Perter Arno, artist, is rst hired in 1926 as the cover designer. “Arno does the rst o ninety-nine covers or the magazine -- typically ull-page, dark wash drawings o wealthy New York men and ample showgirls.” Troughout those 70 as a print-only news source, the magazine created characteristic choices to add to its personal brand- those additions in- clude, satirical cartoons, and articles geared towards the high society in New York City and “abroad.” Te New Yorker creates its brand through its vocabulary and through the uniorm look o each edition. Te New Yorker stay solely in newstands until 2001, under the direction o, editor-in-chie at the time, David Remnick, when the magazine launches its editorial website, newyorker.com. At this point, the brand had to be modied in order to efectively reach its audience digitally. Te magazine’s logo, layout and and overall ormat have been altered.
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