Published on November 18, 2015
For more course tutorials visit www.uophelp.com Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in “Cases for Part 2” of Strategic Marketing Write a 1,050- to 1,400-word paper to summarize your analyses of the case. Address the following in your paper Describe the target market Discuss the positioning strategy. How effective is it? Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why? What changes would you make?