PATAcademy-HCD December 2014 Booklet

Pacific Asia Travel Association


Published on December 1, 2014

The 2014 PATAcademy-HCD, a pillar of PATA’s Human Capital Development programme, is designed for “Next Gen” rising stars that are looking to broaden and build their skills in the area of marketing, branding, and social media. The PATAcademy-HCD aims to educate, provide job skills training, and increase the creativity of the participants. The PATAcademy-HCD is an interactive three-day training programme incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events.

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