Ever since antiquity, cultural offerings have been a key element in a city’s appeal. Performing arts, in particular, have always held a special place because of their unique aesthetics and the emotions they provoke in audiences. In ancient Greece, theaters were such a part of society that seating was built leaning against the natural slope of the landscape, marking it for eternity. As centuries passed, performing arts and other forms of live entertainment continued to be closely tied to a city’s image and life. Over the past decades, cities around the world have become homes to iconic shows, which have in turn become cornerstones of their visitors’ experience. So much so, in fact, that shows have even become an element of their brand.