The Rise of the Young Asian Traveller: Executive Summary
August 6, 2014 | By Pacific Asia Travel Association | Impressions: 2712 |
The rapid emergence of Asian economies and the accompanying boom in travel has attracted the attention of the global travel and tourism community, as well as countless others. 'The Rise of the Young Asian Traveller' produced and published by the Pacific Asia Travel Association (PATA), explains how and why it is predominantly young people that are fuelling this growth. Download the full report today! The full report includes data from a wide-ranging survey, which drew nearly 3,000 responses from young people across Northeast and Southeast Asia, supported with insight from a variety of industry experts. In line with PATA’s ‘Next Gen’ strategy, The Rise of the Young Asian Traveller is intended to help tourism industry professionals around the world understand the importance of engaging with young people, both as consumers and employees in the travel and tourism industry, and to give them an understanding of the power of the young Asian traveller to shape global travel and tourism in the years to come.
More from Pacific Asia Travel Association
The PATA New Tourism Frontiers Forum gathers the top minds in destination travel for inspiring and insightful discussions on some of the major issues in tourism
The PATA Global Insights Conference (PGIC) brings together a dynamic and unique line up of international thought leaders recognised for their success and expertise in innovative and disruptive thinking. This event, to be hosted in Auckland, New Zealand on Friday, September 30, 2016, will explore the key influences that will drive and shape future thinking in terms of tourism destination development and importance of connectivity through all aspects of destination industry development. Key topics to be analysed and discussed at the PATA Insights Conference include: • The effect of air service route network development on the visitor economy • Connecting and combining data sets to build rich customer profiles. • Infrastructure trends and development requirements to needed to support visitor growth and expansion. We invite all industry and associated stakeholders to become a part of this key event, engage with those who influence change, and share your thoughts and ideas on tourism’s future.
Generously hosted by the Guam Visitors Bureau, the PATA Annual Summit 2016 is a 4-day programme consisting of the association’s executive and advisory board meetings, annual general meeting, and the PATA Youth Symposium; and a one-day conference that addresses major issues relevant to the travel and tourism industry. This year, PATA in partnership with the UNWTO will be holding a half-day UNWTO-PATA Ministerial Debate on Pacific Island Tourism. Those registered for the conference will receive complimentary access to this high-level meeting.
Weaving Our Islands’ Tourism Future Together: Protecting culture, enhancing quality of life and generating an environmentally friendly island experience
OFFICIAL ACCOMMODATION PARTNER OVERVIEW BENEFITS Applicable Sustainability Templates Practical Materials for Implementation Identifying & Addressing the Challenges Sustainability User Guide first draft Environmental Resource Inventory & Impact Assessments
The PATA Youth Symposium 2015 was held at Christ University, Bangalore, India on Friday, September 4, 2015. The programme, under the theme ‘Human Resources Challenges and Opportunities for Tourism’s Next Generation’, was developed with guidance from Dr Chris Bottrill, Chairman of the PATA Human Capital Development Committee and Dean, Faculty of Global and Community Studies at Capilano University, Canada.
Pacifc Asia Travel Association 2 www.macautourism.gov.mo In this Winners’ Showcase souvenir booklet, the Pacic Asia Travel Association (PATA) is proud to honour the outstanding achievements o this year’s 29 PATA Grand and Gold Awards. During a s