The rapid emergence of Asian economies and the accompanying boom in travel has attracted the attention of the global travel and tourism community, as well as countless others. 'The Rise of the Young Asian Traveller' produced and published by the Pacific Asia Travel Association (PATA), explains how and why it is predominantly young people that are fuelling this growth. Download the full report today! The full report includes data from a wide-ranging survey, which drew nearly 3,000 responses from young people across Northeast and Southeast Asia, supported with insight from a variety of industry experts. In line with PATA’s ‘Next Gen’ strategy, The Rise of the Young Asian Traveller is intended to help tourism industry professionals around the world understand the importance of engaging with young people, both as consumers and employees in the travel and tourism industry, and to give them an understanding of the power of the young Asian traveller to shape global travel and tourism in the years to come.