COM 373 Week 1 Individual Assignment Communication Styles Paper
December 3, 2015 | By poojac2 |
For more classes visit www.snaptutorial.com Prepare a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process. Discuss how different communication styles may affect selling relationships. Include the following: Stages in the consumer decision-making process How does consumer behavior affect the sale of the product? How you would follow each step of the AIDA model as a salesperson to assist a consumer through his or her decision-making process? What is the importance of effective sales communication at each stage of the process? Your personal communication style What are characteristics or traits of your communication style? Where do you think you fall on the sociability and dominance continuum? What are some examples of how your communication style would benefit and hinder your selling relationships? How will you overcome communication-style bias? Format your paper consistent with APA guidelines.n
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For more classes visit www.snaptutorial.com You work for a large movie studio and your job is to promote and advertise a new movie. Choose the type of movie and the target audience the studio hopes to attract. Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following: How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media. What factors might influence your message’s effect, such as differentiating your movie from other movies and other forms of entertainment? What type(s) of advertising appeals will you use? What will be your message strategies and executional framework? What are three or four strategies you may consider to differentiate your movie from others so it will be a movie everyone wants to see? Include the following in your paper: Genre, movie title, short premise, and any notable actors The promotional and advertising message you wish to communicate The technology you will use to employ this message Integrated marketing materials Format your paper consistent with APA guidelines.
For more classes visit www.snaptutorial.com Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a list of communication objectives is shown in Figure 4.4 of Integrated Advertising, Promotion, and Marketing Communications A communications budget by choosing the type of budget, determine a budget number cap, and select a geographic market to receive the messaging and promotions efforts. Note. Choose one method listed in Figure 4.7 of Integrated Advertising, Promotion, and Marketing Communications. The appropriate promotional strategy Strategies are supported with the proper tactics Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation that includes aspects of a promotions opportunity analysis for this project
For more classes visit www.snaptutorial.com Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points: How can these companies maintain a positive corporate image? What changes would you recommend to further enhance their corporate image? Format your paper consistent with APA guidelines
For more classes visit www.snaptutorial.com Choose either the catering, conference, or hotel businesses on Baderman Island. Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management. Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes.
For more classes visit www.snaptutorial.com COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Advertising COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
For more classes visit www.snaptutorial.com COM480 Week 5 Individual Assignment Organizational Communication Analysis Part V - Reflection and Evaluation Paper Resource: The Virtual Organizations Portal Write a 1,750- to 2,000-word reflection and evaluation of Parts I through IV of your organizational communication analysis. Answer the following questions: What is the value of reflecting on and evaluating a communication process after a crisis or challenging event? What should you have done differently with your organizational scenario that might have helped you formulate a better analysis or resolution? What research methods should you use to collect data to evaluate the effectiveness of your organizational communication analysis? To prevent future communication crises in your Virtual Organization, what tools could you use to continually assess the people, the tasks, and the systems? What communication theories did you consider in your analysis? Evaluate how well you applied them. From this course, which communication theories, research techniques, studies, or methods might you emulate in your professional life? Explain. How did your communication analysis synthesize what you have learned in your BS/COM program? Provide specific examples. Include at least six academic references. Format your paper consistent with APA guidelin
For more classes visit www.snaptutorial.com COM 480 Week 5 Individual Assignment Organizational Communication Analysis Presentation Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes all five parts of your Organizational Communication Analysis. Allot equal attention to each part of your presentation. Format your presentation consistent with APA guidelines. Present your Organizational Communication Analysis Presentation. For Online and Directed Study students, these are Microsoft® PowerPoint® presentations with notes.
For more classes visit www.snaptutorial.com COM480 Week 4 Individual Assignment Organizational Communication Analysis Part IV - Public Relations, Public Affairs, and Media Paper Resource: The Virtual Organizations Portal Write a 1,400- to 1,750-word paper on how your chosen organization could overcome its critical event in the face of the media. Incorporate the following public relations and public affairs and media elements specific to your organization’s critical event: Research actual critical events similar to that of your Virtual Organization. Based on how the media handled other critical events, how would you expect the media to handle yours? What could your organization do to preserve its public integrity under this circumstance? What are the roles of public relations (PR) and public affairs (PA) in your critical event? At what point should the organization seek legal consultation when exploring PR and PA campaigns? Explain the public's right to know versus personal privacy. What ethical questions emerge when considering organizational truth and public communication? Strategize for positive communication outcomes in press releases and press conferences. What significant elements must you include and exclude? Determine the possible impact of various media covering your organization’s critical event, such as public speeches, interviews, and electronic media. What are the risks, and how might your organization mitigate them? What are the most effective ways to use media in this critical event? Include at least three academic sources. Format your paper consistent with APA guidelines
For more classes visit www.snaptutorial.com OM480 Week 2 Individual Assignment Organizational Communication Analysis Part II - Interpersonal and Intercultural Paper Resource: The Virtual Organizations Portal Choose one of the three critical events listed below that would affect communication within your selected Virtual Organization: Leadership change such as a change in the chief executive officer or superintendent, political change, or major changes in management department heads Reorganization such as a merger or takeover; change in community or industry image or stature; gaining or losing accreditation; political change; or major employment changes such as outsourcing, layoffs, expansion, and foreign labor Crisis within an industry Business: ethical violations, technological malfunction, major financial loss Schools: change in stature, ethical violations, violence, major gang or drug incident Health care: wrongful death, medication error, ethics violation Government: mismanagement of funds, ethical violations, lack of response or preparedness, conflicting parties Note. You must use your chosen critical event throughout all subsequent weekly assignments. Write a 1,400- to 1,750-word paper. Address how your selected Virtual Organizational critical event affects the following: Interpersonal communication ethics Perceptions of power Communication during conflict Intercultural and diversity conflict Communication climate Identify what communications theories apply to this organization. You may choose from the following communications theories: General Systems theory Cognitive Dissonance Theory Social Exchange Theory Social Penetration Theory
For more classes visit www.snaptutorial.com COM 480 Week 1 Individual Assignment Organizational Communication Analysis Part I Descriptive Framework Paper COM 480 Week 2 Individual Assignment Organizational Communication Analysis Part II Interpersonal and Intercultural Paper COM 480 Week 4 Individual Assignment Organizational Communication Analysis Part IV Public Relations, Public Affairs, and Media Paper COM 480 Week 5 Individual Assignment Organizational Communication Analysis Part V Reflection and Evaluation Paper COM 480 Week 5 Individual Assignment Organizational Communication Analysis Presentation
For more classes visit www.snaptutorial.com Resource: BadermanIsland Virtual Organization Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland. Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections: Executive summary of no more than 350 words Research of approximately 1,050 words Background information about the product, service, or brand A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends) Competitive analysis Market analysis Market segmentation and target audience Anything else that provides insight into the current status of the product, service, or brand Marketing objective(s) of approximately 350 to 700 words Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase Marketing plan of approximately 1,400 to 1,750 words Include the actual steps or tasks needed to achieve the objective. Include the marketing mix, meaning the strategy and actions regarding the product, price, place, and promotion. Include the promotion plan or integrated marketing communications plan, which includes the following: The message delivered to target customers includes the creative process Forms of promotion, advertising, precise channels, and media that are used Budget Timetables How the various promotional and advertising tools will be integrated to support each other How will your plan remain ethical and socially responsible? Are there areas of your campaign that could be construed as unethical and socially irresponsible? If so, how would you defend your campaign to critics? Evaluation plan of approximately 350 words How will marketing managers know their efforts have achieved the goal as stated in the plan?
For more classes visit www.snaptutorial.com COM 480 COM480 Week 1 Individual Assignment Organizational Communication Analysis Part I - Descriptive Framework Paper The purpose of this assignment is for you to select and explore your chosen Virtual Organization. This is the first of the five-part Organizational Communication Analysis you will complete in this course. Resource: The Virtual Organizations Portal Click on the Virtual Organizations Portal web link under Course Outline on your student website. When the page opens, click on the Orientations link to read the User’s Guide. Then, explore the various businesses and organizations to become familiar with the city of Kelsey. Choose one of the Virtual Organizations under the businesses, schools, health care, or city government tab. Note. You must use your chosen Virtual Organization throughout all subsequent weekly assignments so be sure to choose one with ample information. Write a 1,050- to 1,400-word descriptive framework of your chosen Virtual Organization. You may research existing organizations to supplement any gaps in information, but be sure to document all sources and use consistent information throughout all subsequent weekly assignments. Describe the following: The people Employees Clients or stakeholders General public The tasks Products or services Relations of products, services, and organization to the community
For more classes visit www.snaptutorial.com Resource: University of Phoenix Material: Patton Family Learning Team Case Study. Complete the Conflict Intervention and Recommendations Paper using the Instructions, available on the student website.
For more classes visit www.snaptutorial.com Complete the Mediation and Conflict Resolution Quiz, which your instructor will distribute during Week 5. Instructions and details of the quiz are included. PREVIEW
For more classes visit www.snaptutorial.com Prepare a 1,400- to 1,700-word paper on the state of mediator qualification law in your state. What is your opinion in the confidentiality versus good-faith requirement controversy as it applies to your state Research the state of mediator qualification in your state. • Is there one statute or regulation that covers all mediators, or are different specialties required to meet different qualification standards? Does your state describe explicit requirements or defer to a professional organization to set standards? Do court mediators have one set of qualifications and private mediators another? • Choose one kind of mediator qualification law within your state and look at the standards in detail. Does the law require a particular professional background (for example, do the mediators have to be lawyers, therapists, or social workers)? What is the nature and scope of any required mediation-specific training or education? Are prospective mediators required to apprentice to a mentor and, if so, for how long? Are qualified mediators required to fulfill mediation-specific continuing education requirements? If so, how much? • Reference at least three peer-reviewed outside sources • Format your paper consistent with APA guidelines.
For more classes visit www.snaptutorial.com Resource: University of Phoenix Material: Patton Family Learning Team Case Study. Complete the Power and Communication Paper using the Patton Family Case Study Instructions, available on the student website