Published on October 30, 2014
Caldrea was founded on a simple and powerful idea — that caring for our homes should be a beautiful experience. In our world, beauty is so much more than skin deep. It is a vital force that fuses elegance, sophistication and natural goodness. It has a luxurious and approachable ease that we crave in our daily lives. It inspires a steady and authentic commitment to changing our world for the better. Every day, we aim to provide the most gratifying and thoroughly addictive home and body care products available. We’re passionate about choosing the most potent and responsible ingredients that are incredibly effective, yet safe and gentle for our homes and ourselves. It is this passion that centers our product experience, connecting beauty, thoughtfulness and optimism. It is a reflection of the positivity we hope to inspire in people’s lives.