Published on January 29, 2016
For more course tutorials visit www.uophelp.com Strategic Marketing Plan (Use Business Plan Pro Module) • Discuss some ideas for a hypothetical e-commerce business. Each team member must suggest at least two different ideas. • Decide on one member’s idea. • Write a 1,050- to 1,400-word paper in which you explain the process your team may use to build a strategic marketing plan for the business. • Describe various pricing strategies appropriate for your business. • Assess pros and cons of each strategy. • Select one pricing strategy for your business. • Reference the Intelichild.com business plan for an example. • Format your paper according to APA standards. Submit your Strategic Marketing Plan to the facilitator.