Explore Flipsnack. Transform boring PDFs into engaging digital flipbooks. Share, engage, and track performance in the same platform.
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Here are eight reasons why you should consider choosing interactive, digital flipbooks instead of boring and static PDFs. Check them out!
A Marketer’s Guide to the New Facebook 2014 A Marketer’s Guide to the New Facebook 2014 Having a Facebook page is part o doing business today. With more than 151 million Americans active on Facebook in 2014, according to eMarketer, 1 a Facebook presence is a must. Marketers agree. Over 83 percent o them use Facebook, according to a September 2013 Ad Age and RBC Capital Markets survey. 2 However, it can be hard to gure out how to deliver real business results. Facebook’s Ad Manager oers 10 basic ad types, but each has dierent options and targeting choices. The Facebook Power Editor provides even more choices, adding to the complexity. Additionally, the news media generate hype like, “Facebook is shrinking while all other networks are growing.” 3 Facebook in the U.S. is seeing average desk time use decline on the desktop. Is Facebook just the next Friendster, soon to be orgotten by consumers? The evidence says no. User behavior has shited toward greater mobile use and higher revenue on mobile. 4 More people use the Facebook app on the go, when they’re out o home and ofce and looking to shop or connect with businesses. In order or businesses to show up or those mobile consumers, they will need to be visible, rated and “liked.” Facebook has become a “deault login” or millions o sites, meaning that the social network is tracking user behavior and eeding the vast store o data that lets marketers target customers more efciently. Facebook’s ad targeting choices, such as “Partner Audiences” and “Broad Categories,” help deliver content to people in demographic groups as specic as “Snack Buyers” or “Jewelry Purchasers.” Its redesigned mobile and desktop interaces that place ads in the main News Feed inormation stream should increase click rates. The addition o “Graph Search,” which is now being tested on mobile, 5 proves that Facebook views the mobile experience as paramount. Facebook remains a challenge and an opportunity. The opportunity is to reach customers who are willing to tell you what they and their riends like. The challenge: Are users looking or your products and services or just social interactions? I they are looking or you, how do you best reach them on their mobile devices? Explore Facebook’s newer eatures and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing. 1 http://emarkter.com/ Chart.aspx?dsNav=Nr:P_ID:150363 2 http://emarketer.com/Chart.aspx?dsNav=Nr:P_ID:145088 3 http://www.businessinsider.com/you-have-to-believe-this-chart-makes-mark-zuckerberg-slightly-anxious-2013-5 4 http://adage.com/article/the-media-guy/sick-acebook-quit/241970/ 5 http://mashable.com/2014/02/03/acebook-graph-search-mobile/
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