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Agenda for LVMH Digital Summit The Twenty Sixth of September, Two Thousand and Fourteen 9.00 9.30 9.35 9.45 10.15 10.45 11.00 11.30 12.00 12.10 1.10 Welcome Scott Simpson - Google Luxury Branding on Digital Kate Murray - Google Why Digital? Brand Love Luxury: Engaging with your audience Category Insights Kate Murray - Google How Affluent Shoppers Buy Luxury Goods An Insight into Alcohol Branding & Purchasing Online Christmas purchase behaviour – Retail & Alcohol Leveraging the Power of Mobile and YouTube Platforms Chris Mulcahy - Google Client Case Studies utilising Mobile & Youtube The YouTube Opportunity Bringing LVMH Online Stuart Beckingham - MediaCom Our Partnership with Google Examples of MediaCom’s digital work Actionable Plan for Bringing LVHM Online Close Scott Simpson - Google Breakfast on Arrival Introduction Coffee & Tea Break Google Office Tour & Lunch Finish Your Digital Team Scott Simpson Country Manager New Business Sales, Google Australia & New Zealand. Biography: Scott is the Head of New Business Sales for Google ANZ. Before joining Google in 2010, Scott spent seven years as co-founder and head of sales at an online auction brokerage start up in the US. Scott holds a B.A. in Marketing & Management from Hillsdale College. Christopher Mulcahy Team Lead New Business Sales, Google Australia & New Zealand. Biography: Chris has been in media for 10 years starting in Outdoor. He worked in Outdoor for a number of years and then went back to university to study an MBA. The allure of digital got him back in the game and he’s now spent 3 years providing digital marketing solutions to advertisers across a number of different verticals including luxury and retail at Google. Luxury/retail experience: David Jones, Gucci, Calvin Klein, Pernod Ricard, Chanel. Kate Murray New Business Sales Manager, Google Australia & New Zealand. Biography: Kate role at Google is to connect with clients and their agencies to ensure they adapt and leverage the ever changing advertising landscape. Prior to joining Google, Kate worked for Nielsen in both a new business and consumer panel capacity across a range of clients and agencies. Stuart Beckingham Head of Search, MediaCom Australia & New Zealand. Biography: Stuart started in media within a Research and Data Analytics company called Sponsorship Information Services (SiS), now iSentia. He moved to 24/7 Real Media in 2006 and then to dgm in 2008. In 2010, he joined MediaCom to lead the search team which has grown to be one of the biggest specialist teams in Australia as well being the most awarded in industry recognized specialist search division/agency over the past 4 years. Luxury/retail experience: Tag Heuer, Moet Hennessey Classics, Pernod Ricard, Macquarie Bank, Audi, Cunard Cruises. Ryan Fisher Digital Performance Manager, MediaCom Australia. Biography: Ryan started off in digital marketing by interning for a street wear fashion label called ‘Grand Scheme’. In 2011 he joined, Mediabrands where he worked across search and paid social. He moved Mediabrands dedicated Social agency in 2013. In 2014 Ryan joined MediaCom to lead client solutions spanning both brand and performance functions, including Search, Social buying and Display. Luxury/retail experience: ASOS, H&M, The Athlete’s Foot, LEGO, Hyundai (Genesis). Giorgii Tsironis Digital Performance Assistant, MediaCom Australia. Biography: Giorgii started in advertising as a Marketing Assistant at Bras N Things in 2011. In 2013, Giorgii joined the Mediacom team as a Digital Performance Assistant and has been heavily involved in the implementation of a number of LVMH search and digital campaigns. Luxury/retail experience: Tag Heuer, Belvedere, Moet Hennessey Classics, Jbronze, Skin Doctors, Bras N Things. Todays Speakers
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