ESEMPIO 1 Al Manshar Rotana Executive Summary

November 22, 2014  |  By  | 


Executive Summar 2 Executive Summary 1. Introduction ............................................................................................................... ........... 3 2. Financial performances ..................................................................................................... .... 5 3. Competitive set & Brand productivity ................................................................................... 5 4. Staff & Training ........................................................................................................... ........... 5 5. Mystery Shopper ............................................................................................................ ....... 10 6. Meeting facilities ......................................................................................................... .......... 12 7. IT structure ............................................................................................................... ............. 9 8. Maintenance & Capex ........................................................................................................ ... 10 9. Sales & Marketing strategy ................................................................................................. .. 11 10. Conclusions ............................................................................................................... .......... 12

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