More than a quarter of a century has passed since PDF file format was created and launched in 1991. Since then, the format has become part of our lives and I am sure that some of us didn’t even remember how things were before. PDF revolutionized the way we share documents, view and read information stored electronically, online and offline. Continue reading
Until the personal computer era, all documents were printed and stored in folders on bookshelves. Now, the documents are digitized and so are the folders and the storing space. Everything that used to take up a room’s space can now be saved on a small partition of a hard drive or in cloud, making our work easier than ever. Continue reading
How often are you creating downloadable digital content such as tutorials and ebooks? How many tools have you used for creating them and finding a tool to display them in the nicest way possible? Continue reading
Until the age of computers, the publishing domain was reserved exclusively to print shops. Now, magazines are designed in house and only the printing job is externalized. Editors and designers work together and use publishing software for creating the layout, the covers and the graphics of a magazine, a brochure, a newspaper and so on. Continue reading
Succeeding as a marketer means labeling yourself as a leader rather than a follower.
Of course, this revelation can be incredibly daunting for those just starting out in the marketing world. Likewise, those trying to garner more attention for themselves or their product often feel like they’re spinning their wheels when it comes to growing their followings. Continue reading
Creating compelling, original content offers is only one step in a successful online marketing strategy. Without knowing what to say, when to say it, and who to say it to, your offer might never reach its intended audience.
A content offer tailored that takes these three factors into consideration can create a long-lasting connection between your company and new customers. With this information, you can create a content offer that excites your target audience and which can convert them into buyers. Continue reading
Do you know where the digital magazine industry is moving or why?
You need to know where it is going, how things are evolving and what others say about it, so you can create a better strategy for your company.
Without any concrete evidence you don’t know which way to go, or what is the best digital publishing platform. This is why I selected 11 stats about digital magazines and what marketers should know about them. Continue reading
We all know how important first impressions are. In the modern world, companies and individuals often make the first impression through a digital rather than a direct presence – with their press kits. In this article, we’ve collected a number of free tools that will help you design a stunning press kit for a killer first impression.
To give your press kit a quality typeface, avoid using boring standard fonts. Instead, go for the visually appealing ones offered by online editors, or even create your own font. If you already have a brand font, you can leave it for titles and apply a well-matching font for the remaining text. Continue reading
Whether you’re writing for an entrepreneurship magazine like I do, or a high-performing blog, or working on a best-selling novel, you always need a good editor.
Good editing is important, because no matter how good of a wordsmith you may be, you always need more than one pair of eyes. Writers often get too close to their work and in doing so find themselves making mistakes, whether that’s making simple typos or crafting out whole sections of prose that don’t hold together. Continue reading