Archive for the ‘Marketing’ Category

Instagram report 2017

Report summary

On Jan 8th, 2017 we started a 3-month project that involved following 15 magazines on Instagram and monitoring their every post, including stories. (more…)

writing

J.K. Rowling is one of the greatest storytellers of our time, and her magical Harry Potter series has become a worldwide phenomenon. She’s the first billionaire author and one of the most famous writers of our time, so she’s someone whose advice you can trust.

If you need some tips or if you’re struggling with content writing in any way, keep on reading. All her advice comes from experience, and it can be applied to any form of writing. (more…)

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With the marketing world changing continually, you need to adapt constantly and be up to date with the latest trends, in order to improve your performance. Learn from the best in the industry and listen to them preach about the finest tactics and insights. Travel the world and attend premium conferences regarding content, design, SEO and more. Check out our top 10 most important marketing conferences in 2017. (more…)

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The battle between print and digital has been going on for some time and while we still think it’s far from being over, the statistics are pointing out some interesting aspects, scoring points on both scoreboards. Let’s take a closer look at some of the most important battlefields and see the evolution of both print magazines and digital magazines.  (more…)

flipsnack cover

Theater plays, movies, opera shows, books, paintings, e-books, flipbooks and so on. There are a lot of relatives in this big storytelling family, but did it ever cross your mind that flipbooks are the predecessors of movies? Of course, time has passed and they each followed different paths, having their own unique features, but the apple doesn’t fall far from the tree.

Here are a few things you can learn from movies and apply them, in order to come up with the best flipbook.   (more…)

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If you are a business owner and you are trying to gain success, but you still didn’t find your secret weapon, you’ve come to the right place. Whether you are activating in a creative industry, selling a local product or an international service, you need to be sharp and keen with your approach.

Here are 40 ways of how to take full advantage of flipbooks in your business strategy. (more…)

social-media-reporting-tools

A few months ago, my manager asked me to find a social media reporting tool to track and measure our activity on all channels. Most social platforms already provide analytics, but we needed a tool to aggregate all the data in one place.

The first thing I did was type “social media reporting tools comparison” in Google, but unfortunately I couldn’t find what I was looking for: an article that would help me find the right tool. (more…)

How can flipbooks help you save money

claudia / Marketing / March 14th, 2017

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Feeling like you’re pushing it too far in terms of budget while trying to make it in this extremely competitive environment? We could probably offer you a million reasons, just like Lady Gaga did, or apply the gimme me one reason technique in accordance with the beloved Tracy Chapman, but if these arguments don’t touch your sensitive side (the budget), they might not be good enough.

Here are the top 10 means and reasons of how can flipbooks help you save money. (more…)

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Customer persona or buyer persona is often used in marketing to get a better understanding of customer demographics, behaviours, needs and motivations. It involves a lot of research, interaction with clients and data analysis.

This article will guide you, step by step, through planning and creating buyer persona portraits. We even provide free worksheets, interview guides and a persona creation template, to make your job easier. (more…)

writers

When you hear the word “writer”, the first thing that pops into your mind is probably book author. However, there are many other types of writers out there: bloggers, columnists, screenplay writers, copywriters, journalists and so on.

What does it take to become a writer? All that is requiered is a little creativity and a lot of determination, because finding the right tool isn’t a problem anymore. (Flipsnack is a perfectly good solution) (more…)