Archive for the ‘Marketing’ Category

Blog Post

Until the age of computers, the publishing domain was reserved exclusively to print shops. Now, magazines are designed in house and only the printing job is externalized. Editors and designers work together and use publishing software for creating the layout, the covers and the graphics of a magazine, a brochure, a newspaper and so on. (more…)

Influencer thought leader

Succeeding as a marketer means labeling yourself as a leader rather than a follower.

Of course, this revelation can be incredibly daunting for those just starting out in the marketing world. Likewise, those trying to garner more attention for themselves or their product often feel like they’re spinning their wheels when it comes to growing their followings. (more…)

E-catalog maker software

Electronic catalogs (or short e-catalogs) are digital publications that present products with the purpose of helping them sell. You’re probably looking for the right software of for design tips to help you create the best e-catalog for your business. This article includes tips for design as well as other useful suggestions for making your digital catalog. (more…)

brand guide

Before we get into how to make a brand book and talk about brand identity guidelines, let’s discuss what it is and why you should make one.

What is a brand book / brand guide?

A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines as well. (more…)

content offer

Creating compelling, original content offers is only one step in a successful online marketing strategy. Without knowing what to say, when to say it, and who to say it to, your offer might never reach its intended audience.

A content offer tailored that takes these three factors into consideration can create a long-lasting connection between your company and new customers. With this information, you can create a content offer that excites your target audience and which can convert them into buyers. (more…)

Instagram report 2017

Report summary

On Jan 8th, 2017 we started a 3-month project that involved following 15 magazines on Instagram and monitoring their every post, including stories. (more…)

writing

J.K. Rowling is one of the greatest storytellers of our time, and her magical Harry Potter series has become a worldwide phenomenon. She’s the first billionaire author and one of the most famous writers of our time, so she’s someone whose advice you can trust.

If you need some tips or if you’re struggling with content writing in any way, keep on reading. All her advice comes from experience, and it can be applied to any form of writing. (more…)

cover events

With the marketing world changing continually, you need to adapt constantly and be up to date with the latest trends, in order to improve your performance. Learn from the best in the industry and listen to them preach about the finest tactics and insights. Travel the world and attend premium conferences regarding content, design, SEO and more. Check out our top 10 most important marketing conferences in 2017. (more…)

cover

The battle between print and digital has been going on for some time and while we still think it’s far from being over, the statistics are pointing out some interesting aspects, scoring points on both scoreboards. Let’s take a closer look at some of the most important battlefields and see the evolution of both print magazines and digital magazines.  (more…)

flipsnack cover

Theater plays, movies, opera shows, books, paintings, e-books, flipbooks and so on. There are a lot of relatives in this big storytelling family, but did it ever cross your mind that flipbooks are the predecessors of movies? Of course, time has passed and they each followed different paths, having their own unique features, but the apple doesn’t fall far from the tree.

Here are a few things you can learn from movies and apply them, in order to come up with the best flipbook.   (more…)