Archive for the ‘Marketing’ Category

^6027916296446052DC1E3EE5ED52EE5D9D8B7EF451767D68FF^pimgpsh_fullsize_distr

Do you consider yourself to be a true believer in digital brochures? If yes, you’ve come to the right place. We’re here to help you find new ways of using them, in case you want to take even more advantage of their awesomeness. If not, you’ve come to the right place too! Don’t know how to improve your marketing strategy, how to make a fried egg or what to do in case we face an extraterrestrial invasion? We’re here to help you understand why digital brochures are the answer to all these.   (more…)

marketing stats magazines

Do you know where the digital magazine industry is moving or why?

You need to know where it is going, how things are evolving and what others say about it, so you can create a better strategy for your company.

Without any concrete evidence you don’t know which way to go. This is why I selected 11 stats about digital magazines and what marketers should know about them. (more…)

press kit

We all know how important first impressions are. In the modern world, companies and individuals often make the first impression through a digital rather than a direct presence – with their press kits. In this article, we’ve collected a number of free tools that will help you design a stunning press kit for a killer first impression.

To give your press kit a quality typeface, avoid using boring standard fonts. Instead, go for the visually appealing ones offered by online editors, or even create your own font. If you already have a brand font, you can leave it for titles and apply a well-matching font for the remaining text. (more…)

25 publishers to follow on instagram

Instagram is where we expect to see awesome imagery, and these 25 magazine and book publishers sure don’t disappoint. They have succeeded in visual marketing, as we can see from their profiles and the large number of followers. They use different strategies and image styles, but a little variety is always inspiring.

So check them out, find out why they are worth a follow and feast your eyes! (more…)

instagram shoppable products

Most brands use Instagram for brand awareness and visual marketing. By posting beautiful, stylized shots or videos of your product, you can increase the likelihood of people leaving Instagram to search for the product in order to buy it. But chances are pretty slim. To be honest, there’s no easy way to shop from Instagram and it’s even harder (almost impossible) to track what sales were triggered by a post. (more…)

email marketing best practices

Email is heavily used in marketing, because it works. It’s an efficient way to communicate a message and promote products. But that doesn’t mean it’s easy or that it always yields the same results, because it doesn’t. We all want to send better marketing emails, but there are many things that we need to take into consideration each time we prepare an email campaign. The learning process involves a lot of testing, tracking, tinkering, and reiteration. (more…)

You know what they say about food: you are what you eat. But we can to take it a step further and say that you are what you read. We can tell you a little bit about what you are like based on your preference for a certain digital magazine.

(more…)

The usage of magazines in marketing is not something unheard-of, but it’s not common practice either. Yes, catalogs are highly used in online and offline marketing. Some people call them “magazines” but they are not magazines in the strictest sense of the word. A magazine is richer in content – usually a mix of information, entertainment and advertising.

(more…)

Basic RGB

There are many articles that teach you how to create an effective marketing plan for your business. You can also find lots of marketing plan templates or business plan templates that are almost “ready made”, so we are going to take a slightly different approach. This article is more about teaching you how to write a marketing plan that makes you and your business look good to investors. (more…)

3 tips for promoting your flipbook

Andrew Tiburca / Marketing / August 16th, 2016 / 1 Comment »

Let’s admit it: your flipbook is pretty awesome, and you know it! You created the best flipping flipbook (pun intended), and now you want to present it to the world. For someone with online authority, this might be easy, but if you want to go even further or if you simply don’t have an audience yet, it can get tricky. (more…)