codes and conventions of a film poster

erin
Published on January 15, 2015

Title: every lm poster needs a tle to create coherence for the audience, it needs to be memorable and include a font that relates to the corporate package of the lm. Somemes, lms are so well known or ancipated, that the poster does not need a tle (Harry Poer for exam- ple). The sizing and posioning of the tle is also important, when placed in the middle, the tle is in the most eye catching place for example. Somemes a poster just uses a tle alone to reect the connotaons Quotes and rangs: Oen, once a lm is shown to crics, the producers can re- make the trailer and poster to include rangs and quotes from crics. These crics oen represent presgious magazines such as EMPIRE or newspapers, this makes the audience believe the lm will be good because a valued cric has given their approval. Powerful adjecves such as “intoxicang” or “exhilarang” are used to describe the lm. Not all of the review quote is incorporates, only the important and posive secons. Awards: This is similar to reviews as it provides posive feedback for the lm. They are usually placed on the posters during awards season to build hype. I t can be for the lm, the actors, directors or screenplay, generally award nomina- ons and wins mean the lm has been well received by crics or awards bodies such as the Baas or Oscars. This method can be used to promote the lm. The Oscars and BAFTAS are presgious lm awards that can make an actors career, for example if they win, they will be referred to as “academy award winner….” this will instantly give them a presge, therefore audiences will think the lm is good due to a presgious actor being involved. Oen these ’menons’ will be used on the dvd cover to get audiences to purchase the dvd.