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WFU has a signicant number of members who own dairy and beef cattle operations, making this issue extremely important to both the organization and the family farmers it represents. “I strongly urge anyone who is concerned about the state of the current Beef Checkoff program to submit comments to the USDA today,” Von Ruden said. “This could be our best chance to make sure that our checkoff dollars are working for, rather than against family farmers.” Register Now for Local Foods Marketing Seminar December 8, 2014 Media Contact: Ann Marie Ames 608-224-5041 annmarie.ames@wi.gov Jim Dick, Communications Director 608-224-5020 jim.dick@wi.gov MADISON – Get ready to improve the way you market your farm or local food business. The Buy Local, Buy Wisconsin Local Food Business Seminar Series continues in the New Year with marketing seminars scheduled from Jan. 5 to 8 around Wisconsin. Learn from local food marketing professionals at one of these seminars hosted by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) and a number of industry partners. On the agenda: ● Tera Johnson with the UW Extension Food Finance Institute and the Founder of tera’swhey ®, a Madison-based company that supplies whey protein powders made from Wisconsin-produced milk. Johnson will talk about strategic marketing, target marketing, market-based pricing and branding. ● Melissa Pahl, marketing consultant and social media manager at Twenty Marketing, will talk about using social media as part of your communications plan. ● Information about trademarking. This is what participants said about last year’s marketing seminar: ● “Very benecial overview of a sustainable local food business and how to make one.” ● “Very realistic approach.” ● “The lesson was great, but the networking was just as important.” ● “Real-world examples of what other businesses have done. This is rare for workshops but very helpful.” The seminars will be in Waukesha on Jan. 5, Stevens Point on Jan. 6 and Madison on Jan. 8. You need only attend one seminar – choose the location most convenient for you. The three seminars will take place from 9 a.m. to 3 p.m. Check-in begins at 8:45 a.m. at each location. The cost is $15 for the rst person from each business or organization and $10 for additional mem - bers from the same party. Active Something Special from Wisconsin ™ members get a $5 discount. The cost of registration includes lunch. See the exact locations of the seminar sites, read a complete agenda or register online at http://datcp. wi.gov/Business/Buy_Local_Buy_Wisconsin/BLBW_Workshops . The Madison seminar will be available online as a free webinar. To request a link to watch the webinar, or if you have other questions, contact DATCP’s Kietra Olson at (608) 224-5112 or Kietra.olson@wisconsin.gov. T he Local Food Business Seminar Series includes three more seminars scheduled through March. Each seminar will take place in Waukesha, Stevens Point and Madison. The next in the series is the “Knowing your Buyer” seminar scheduled from Feb. 9 to Feb. 12.
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