How to export from InDesign to web PDF, FlipSnack ready

Jani / Tips and tutorials / July 16th, 2015 / 6 Comments »

If you’re using InDesign to create your Flipsnack PDF, there are a few things you should know about optimizing your PDF, to avoid any conversion errors and have the best image quality, while keeping in check the file size.

 Let’s start with some general specifications:

  • PDF should be maximum 500 pages
  • PDF should be maximum 100 MB
  • flatten as bitmap any complex vector objects
  • use 150 PPI (pixels per inch)

Export settings:

Make your layouts and then Export. You will see 2 PDF options:

  • PDF Print and
  • PDF Interactive

Choose PDF Print, as this will allow you to create PDFs that will be ready for print and web.

We recommend you to use the “Smallest file size” preset and select “Optimize for fast web view”, which is perfect for web. Make sure the “include hyperlinks” and “compress text and line art” boxes are checked.

Alternatively, you could make your own custom preset for your PDF. A PDF preset is a group of settings that affect the process of creating a PDF. This will allow you to balance the file size with quality.

Here are some settings you should check for your export:

In the “General” tab:

  • Compatibility: Acrobat 6 (PDF 1.5)
  • Optimize for Fast Web View
  • Export Layers:  Visible layers
  • Include Hyperlinks

In the “Compression” tab

  • Set all (colour, greyscale and monochrome) images to “Bicubic Downsampling” to 150 pixels per inch for images above 150 pixels per inch.
  • Select “Compress Text and Line Art”

Save your new Export Preset by clicking “Save preset” You can even name it “Flipsnack” and next time you want to export a file as PDF for FlipSnack, you can use this preset.

Now you can upload your PDF on and add even more interactivity: audio, video and more.

More info :

You know where to find us, should you have any questions.

6 Responses to “How to export from InDesign to web PDF, FlipSnack ready”

  1. Yvonne says:

    Hi! How many interactive things are possible to prepare in InDesign and save to PDF – and will all be taken into FlipSnack or is it only possible to import a PDF with certain types of interactive elements ?

  2. Jani says:

    Hi Yvonne, if you have links in your PDF they will be imported to Flipsnack. If you want other interactive elements we suggest our editor. Some of the interactive things you can add to your PDF after upload are: audio, video, forms and buttons. Hope this helps.

  3. Yvonne says:

    Okay…sound good! 🙂
    Is it correct that I can make as many flip books as I want if I sign up to the Business account ? …..only limited by: max 500 pages and max 100mb/flipbook ??

  4. Jani says:

    Yes Yvonne! And it’s the same for the Publisher plan or the Corporate plan (and it’s cheaper)

  5. Aaron says:

    I have a PDF that was converted from a Microsoft Word 2016 document.
    The hyperlinks in the PDF and the Word document both work.
    However when I upload the PDF to create a flipbook, the hyperlinks do not appear to be recognized.

  6. Jani says:

    Hi Aaron, the links should work. Please contact our customer support via live chat or email (contact [at] They will check to see what’s wrong, if it’s a PDF issue or something on our side. Thank you!

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