We all know how important first impressions are. In the modern world, companies and individuals often make the first impression through a digital rather than a direct presence – with their press kits. In this article, we’ve collected a number of free tools that will help you design a stunning press kit for a killer first impression.
To give your press kit a quality typeface, avoid using boring standard fonts. Instead, go for the visually appealing ones offered by online editors, or even create your own font. If you already have a brand font, you can leave it for titles and apply a well-matching font for the remaining text.
Google Fonts – free fonts from Google
Google Fonts contains a large number of fonts combined in thematic collections and organized in a convenient directory. Whether you prefer a slightly slanted narrow font or a straight one with thick letters, you can easily find a perfect match by filtering search results. The chosen font can be added to a website directly or downloaded to a desktop.
All the fonts offered by Google are free and open source, which means that you can share, use and customize them as you wish.
1001 Free Fonts
1001 Free Fonts is an extensive library of free quality fonts that can be easily downloaded and installed.
You can search for just the right font by keywords (e.g., Christmas or Handwriting) and size, choose the font display color, and even type in your text to preview and compare it with different typefaces. While some of the fonts are totally free, others are only free for personal use or suggest a donation to the designer.
The numerous paid stock photo sites are all likely to become extinct in the near future because of free photo resources such as Pixabay. This virtual “bay” contains more than 790,000 public domain photos, illustrations and film footage released under Creative Commons CC0, meaning that you can use images and video even for commercial purposes without asking permission or giving credit to the authors. Whether you need simple icons or high-resolution background images, you can illustrate your press-kit at no charge.
However beautiful the images and fonts in your press kit are, it’s crucial that they aren’t at odds with each other. To obtain color harmony, try uploading an image to the free online service Pictaculous, and you will get recommendations on what colors and shades are best to combine with the image. Each color in the generated palette has a corresponding HEX code for use in HTML and CSS.
With Adobe Photoshop being the king of photo editors, one may think that it’s impossible to find a free quality tool. Still, there are some free online services that provide users with a generous number of editing options.
The online photo editing tool, PicMonkey, seems to be built by designers with non-designers in mind. Its neat and straightforward interface allows you to get started in no time, plus no registration is required. You can polish your images by applying basic edits (exposure, colors, sharpen, etc.) or pre-made effects and overlays. If your press kit contains images of people, then try the touch up tools such as Red-eye Remover or Blemish Fix. Additionally, you can upload several images and use them with one of the built-in templates or create a collage.
Canva is another comprehensive online graphics platform with various capabilities that aren’t limited to photo editing. You can use Canva to give a final touch to your images or explore the collection of modern-looking templates for presentations, posters and social media posts. iPad users can also download the Canva free mobile app.
If your press kit should contain graphs, maps, videos, and other interactive elements, an easy way to visualize and combine them is to use Infogr.am. The free version allows you to use basic charts and maps, add text, images, and video, and even import data from desktop or online data sources, such as Google Drive. Once you’ve created a custom infographic, you can share it with a direct link or an embed code (the download option is available after upgrade).
To find out what ingredients to include in your press kit and how to combine them, read this guide. It explains how to make a digital press kit in the all-familiar PowerPoint interface and then share it online.
Hope the ideas in this article have inspired you to design your visually appealing press kit. If you have any questions or suggestions, you are more than welcome to share them in the comments below.