SOG stands for Scandinavian Outdoor Group. As the name implies, we are Scandinavians with a strong outdoor heritage united in a group. SOG was founded in 2000 as an industry initiative to serve outdoor retailers and media in export markets. We unite well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland. Today, SOG has more than 50 member companies. Read more at www.scandinavianoutdoorgroup.com
Now the second issue of Scandinavian Outdoor News 2015 with the top nordic outdoor companies of Scandinavia is ready for you. You can read about the latest market innovations, product news of the SOG brands and many other exclusive stories from the SOG - the leading Outdoor brands of Scandinavia.
Now the issue #1 of Scandinavian Outdoor News 2015 with the top Nordic Outdoor Companies of Scandinavia is ready for you. You can read about the latest market innovations, product news of the SOG brands and many other exclusive stories from the SOG - the leading Outdoor brands of Scandinavia.
WWW.OUTDOOR-SHOW.COM THE SUMMIT OF OUTDOOR BUSINESS FOR TRADE VISITORS ONLY FRIEDRICHSHAFEN, GERMANY 2014 JULY 10 – 13 A big thanks! AFTER FIFTEEN YEARS as co-found- er, chairman and the last ten years as general secretary, Martin Kössler resigned as captain of the SOG ship at the member assembly in March. ”It’s like seeing a child grow up and move out to stand on its own feet, a fantastic, but very sentimental feeling,” said Martin Kössler. The SOG would like to thank Martin Kössler and also Jonas Hel- lentin, who has been vice general secretary for the past ve years, for all the burning passion in develop- ing Scandinavian outdoor brands’ export business. The recruitment for a new general secretary is underway and the new captain of the SOG ship is planned to be in place by early fall. PRESS CONFERENCE The Scandinavian Outdoor Group’s press conference is the most visited at OutDoor. Ten member companies will share their news. FRIDAY, JULY 11 AT 12:00 TO 13:00 IN ROOM SWITZERLAND AT OUTDOOR. Upcoming academies SINCE THEIR START IN 2003 , over one thousand sta members from retailers around Europe have taken part in the Scandinavian Outdoor Academy. In early autumn, two new academies will take place. TREKKING IN JOTUNHEIMEN NORWAY. SEPTEMBER 4-9. Brands: Devold, Bergans, Aclima, Ecco, Helsport. KAYAKING, OUTDOOR CAMPING AND COOKING IN STOCKHOLM SWEDEN, SEPTEMBER 11-15. Brands: Light My Fire, Peak Performance, Point65, Tentipi. WHEN I LOOK UP FROM my computer screen I see the mountain bike and skis I keep stored in the oce corner. They’re objects, but inside they carry a quality of inspiration. If I ever need a reminder of why I’m in this business, I don’t need to look far. I could also start ipping through this issue of Scandi - navian Outdoor News. It is really hard to decide which of these trail running jewels to put on top of the destination wish list! But right now, the next top destination is Friedrichshafen. The OutDoor show with all the meetings and new learning is a highlight in the yearly calendar. The real asset of our industry is the passion of the people. With the speed of technological development and how it’s creating new habits, this is a time of disruptive changes. It’s hard enough to understand the present situ- ation, and making reliable predictions about the future is virtually impossible. But regardless of how distribution platforms develop, our future success will ultimately depend on how well we can spread the bug of outdoor activities to more people. Our business is about meaningful activity. And that can take many shapes, from adrenaline kicks to slow social hiking, from outdoor cook- ing to wilderness adventures. It’s our stories, our knowledge and our products that will inspire people to get out there! And as always, we gladly invite you to meet the great sta from our member companies in the most passionate part of OutDoor: Welcome to the Scandinavian Village! David Ekelund , Chairman of the Board Scandinavian Outdoor Group (SOG), CEO of Icebug SCANDINAVIAN OUTDOOR NEWS 3 Share the passion Imprint: This magazine is produced for Scandinavia n Outdoor Group by Norr Publishing. email@example.com Editorial team: Katja Lehmann, Robert Moskowitz Art Director: Johan Grundberg Ad sales: Magnus Nordén, firstname.lastname@example.org Cover Photo: Mattias Fredriksson 10 WHAT’S COOKING? Two Swedish chefs on how to make a nice meal outside. 14 A GREENER CHOICE Sustainable communication and new technical solutions. 16 MEET THE DESIGNER Camilla Johansson is already thinking about OutDoor 2015. 18 A SOCIAL HIKE Walk 400 km together and there are plenty of chances to talk. 21 CRAZY ABOUT ENDURANCE The interest in long-distance races keeps on growing. 22 NORDIC RUNNING A travel guide to the best trail running in Scandinavia. 26 WINNING DANES Ecco is taking their Biom-technology one step further. 30 OUTDOOR SCHOOL Survival expert Lars Fält knows how to make a re. 34 TRAVEL STORY A smorgasbord of activities north of Gothenburg. News from SOG scandinavianoutdoorgroup.com
Now the issue #2 of Scandinavian Outdoor News 2013 with the top Nordic Outdoor Companies of Scandinavia is ready for you. You can read about the latest market innovations, product news of the SOG brands and many other exclusive stories from the SOG - the leading Outdoor brands of Scandinavia.