Explore Flipsnack. Transform boring PDFs into engaging digital flipbooks. Share, engage, and track performance in the same platform.
From magazines to catalogs or private internal documents, you can make any page-flip publication look stunning with Flipsnack.
Check out examples from our customers. Digital magazines, zines, ebooks, booklets, flyers & more.
Here are eight reasons why you should consider choosing interactive, digital flipbooks instead of boring and static PDFs. Check them out!
Company name: Newell Brands
Team Size: 22,000
Name and role of interviewee(s): Head of Digital & Online Marketing
An online tool like Flipsnack allows us to reduce costs and the time to market. It allows us to get catalogs in front of our customers fast and easily. So switching over to digital catalogs came as the perfect solution for our needs.
Newell Brands chose Flipsnack to drive the digital transformation for their catalogs. See how they introduced online catalogs in some markets and decreased printing costs by 50k Euro since making the switch.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including:
“Flipsnack is so easy to use and it helps us bring our product catalogs to life, to make them more entertaining and appealing, rather than having plainly printed catalogs.”
Head of Digital & Online Marketing, EMEA region
In late 2019, Newell Brands—a leading global consumer goods company, with over 20 worldwide known brands—realized it needed a more efficient way to manage catalogs for all these brands.
Lars Herzog, Head of Digital & Online Marketing, EMEA region at Newell Brands found Flipsnack when he was looking online for a digital catalog solution. The company considered it was the right time to re-evaluate the print-led strategy for their catalogs. For the past decades, printed catalogs were the most important communication tool between all Newell brands, the regional markets, and the end consumer.
Dealing with the entire EMEA region meant being involved in the tedious process of producing and shipping printed catalogs all over countries from this region. While shipping catalogs from Germany to the UK or France was less of an issue, sending catalogs to retailers from India or South Africa, made things a bit more complicated.
“We were producing catalogs in different formats, different sizes, so the shipping price varied a lot between different continents.”
Lars was looking for a PDF to flipbook software, a tool capable of converting a PDF into an easy to share online catalog. Flipsnack met Newell Brands’ initial requirements—a PDF to flipbook conversion software to switch from print to digital catalogs—but they could not have anticipated how Flipsnack is so much more than this. Once Lars started testing the tool, he was pleasantly surprised by all the interactive features he can use, like hyperlinks and videos.
“By having interactive catalogs, we’re making the recipient more attracted to our products and, eventually, get to sell more through them.”
Newell Brands started using Flipsnack in one market, and after seeing how easy the implementation was and how well it was received, more markets soon followed. Even if they’re still printing catalogs in certain markets for customers who are still very much attached to print, the majority of clients love interactive catalogs and prefer them to printed ones.
For Lars, who is managing an entire region, it was highly important to also give each marketing manager an easy-to-use tool that works well for both parties involved. The best solution for their needs was to create a custom folder for each country and add all necessary assets in there. Because branding is highly important at Newell Brands, the fact that Lars could add assets that they’re using everywhere else, on their website, e-commerce shops, and other communication channels, was a good selling point. This way, it was also easy for vendors to have all digital materials at their disposal in their Flipsnack accounts.
In the future, Newell Brands would like to extend its relationship with Flipsnack and use it further to automate the production workflow for digital catalogs. At the moment, they’re using the PDF upload option, but it would be a great timesaver to be able to create online interactive product catalogs through automation and also share them. All within the same platform.
“An online tool like Flipsnack allows us to reduce costs and the time to market. It allows us to get catalogs in front of our customers fast and easily. So switching over to digital catalogs came as the perfect solution for our needs.”
HR TECH | Flipbooks
Facilitating internal communication during COVID-19
Fashion | Magazines
Increasing sales by creating more brand awareness
Non-profit | Reports
Publishing private flipbooks to control sensitive information
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