Free Online Lookbook Creator

Showcase your collections in the most attractive way! Make your own stunning fashion lookbook and publish it online or download it for print. With our lookbook creator, you’ll have a digital lookbook in no time. Upload your PDF, use a lookbook template or design a lookbook from scratch.

Upload PDF Design online
A fashion lookbook template from Flipsnack.

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Publish your interactive fashion lookbook online

In the digital era, lookbooks are more than a collection of photographs. If a while back, readers could only look at images displaying your products, they can now interact with your lookbook! Now you can add videos, clickable elements, links, and shopping carts to allow people to buy straight from your digital lookbook. This is the secret to boosting engagement on your fashion lookbook and increasing the chances of converting your readers to customers.

Publish your lookbook online

How to make a lookbook

You want the products to be the main focus of your lookbook, so the key is to use simple, minimalistic layouts. Try to achieve a cohesive, clean & airy overall look. Less is more. Here are some tips on how to create a lookbook that will stand out.


  1. 1. Choose a lookbook template or start from scratch

    Create a Flipsnack account and build your lookbook online, either by selecting one of our free lookbook templates, or by creating it yourself from scratch. You can also upload a PDF lookbook if you just want to publish it online in a page-turner format.

  2. 2. Make sure you have professional, original photography

    Your photographs are the elements that most define your brand and image. High-quality photos suggest high-quality products. In order to obtain quality, artistic shots, consider hiring a stylist and a fashion photographer. To keep your readers focused on your products, create a lookbook with a clean, neutral backdrop.

  3. 3. Add product information & details

    It’s always useful to add brief product info in fashion lookbooks. It will help your readers make a purchase decision and it will boost your sales.

  4. 4. Publish your lookbook online, download or print it

    After you have customized your fashion lookbook to perfection and you know you’ve got a lookbook design that will impress, publish it online with the click of a button. You can also download and print your lookbook. Just make sure you save your design for later, in case you will want to come back and edit it with the latest fashion collection.

  5. 5. Spread the word

    Don’t forget to share your new lookbook design with your existing clients but also with anyone who might have an interest in your products. If your audience is on social media, share it there, or if you have an active email list, include your lookbook in your next newsletter. Flipsnack offers you various sharing options.

Free stunning lookbook templates

Check out our wide range of fashion lookbook templates!

Whether you need a modern, elegant, or super-colored lookbook, we’ve got you covered with a lot of lookbook templates. Your lookbooks’ design will influence how your readers will perceive your business. Start from a lookbook idea, take it to our Design Studio and personalize it for your needs.

View more lookbook templates

Beautiful lookbook examples created by our users

If you’re in need of inspiration, check out these lookbook designs created by our users. Remember: simple layouts and stunning photography are the marks of professional design.

So use our free digital lookbook creator and get inspired to create an interior design lookbook, a vintage lookbook, or a clothing lookbook that will have an impact on your sales.

The best online lookbook app you’ll ever use

Easy to use

Easy to use

From PDF upload to designing from scratch, you’ll find the process of designing a lookbook very intuitive and fun.

Stunning display

Stunning display

Enhance the beauty of your new product collection by turning them into a stunning digital lookbook.

Professional look

Interactive features

The first impression counts. With our lookbook maker, you can turn your PDF lookbook into an interactive experience.

Download options

Download options

Download your digital lookbook as a HTML5 for offline use, as a GIF or MP4, great for social media sharing.

High-quality print

High-quality print

Download your lookbook as a PDF for print to have the highest quality resolution if you want to print it.

No ads

No ads

We don't display ads inside your lookbook because we want your content to get all the attention it deserves.

Ecommerce integration

With our digital lookbook software you can transform any lookbook into a selling one. Add product tags, buy buttons, captions and embed links that will redirect customers to your website. Get advantage of these great features and sell more!

You can also integrate your Shopify store in your lookbook. Bring your customers closer to making a purchase by allowing them to easily add products to cart directly from your lookbook.

Make your lookbook interactive

Easily share your digital lookbook everywhere

Share on social media

Share your digital lookbook on all your social media platforms directly from Flipsnack.

Embed your digital lookbook

Embed the full digital lookbook on your website and keep the customers engaged for longer.

Email it to potential customers

Have an email list? Upload it as CSV on Flipsnack and send subscribers your latest lookbook.

Design professional fashion lookbooks

From uploading your PDF lookbook, to designing one from scratch or starting from a lookbook template, Flipsnack can be the go-to lookbook app for retailers, fashion designers or even aspiring fashion models.

Design a lookbook

Frequently asked questions

A lookbook is basically a portfolio that showcases a designer’s latest collection, or a photographer’s most stunning pictures in a marketable and appreciative light.

In just a few simple words, a lookbook looks like a high-quality fashion catalogue that presents various elements of a brand’s collection. It shows people how different products can be put together to form complete looks. The difference between a fashion catalogue and a lookbook is that a lookbook doesn’t contain prices, specifications, and other wordy details.

When creating a lookbook, there are various things that you should include. Here they are:
   • An alluring cover page
   • Engaging, quality visuals (here you should have a single photograph model page, a product-focused shot, a group shot)
   • An introduction page
   • Attractive product descriptions
   • Social share buttons
   • Buy buttons
   • Contact Information Page

What else to try:

Flipsnack is a really powerful tool that helps you create publications of all kinds. The following is a list of possible Flipsnack uses that you probably haven’t thought of yet.

Create a lookbook for your brand

Try our online lookbook maker for free