From outdated PDFs to automated B2B catalogs

Connect a spreadsheet, ERP, or PIM once. Flipsnack generates full line, customer, and seasonal catalogs, keeps them on brand, and updates product information under one link.

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Trusted by enterprise teams managing thousands of SKUs

Electrolux Estée Lauder L'Oréal Marriott Hitachi Energy JLL The Washington Post
HOW IT WORKS

From product data to automated catalog in four steps

Connect your PIM or ERP, or upload a CSV, XLSX, or Google Sheet. Your catalog runs on the same data as your product database, checked before any pages are built.

  • Connect your product data source
  • ERP and PIM integration
  • Feed preview before generation

Choose a ready-made template, map your own branded layout, or add a template column to the feed so each product gets the right layout automatically.

  • Ready-made or branded templates
  • Product fields mapped once
  • The right layout for each product

Generate the full range, or a personalized catalog with only the products one customer needs.

  • The full range, grouped by category
  • A personalized catalog per customer

Update the feed and sync. Product details refresh under the same link, and you see views, clicks and time spent on every page.

  • One sync refreshes prices and details
  • The same link, always current
  • Views, clicks, and time on page
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EXAMPLES

See what automated catalogs look like

Skip the PDF. Create mobile-friendly, scrollable catalogs directly from your product feed.

Browse all catalog examples

FOR SALES TEAMS

Personalized catalogs for every customer

Keep one master feed and let every person on your sales team create personalized catalogs for their own customers, with only the products each customer needs. No designer, no waiting on marketing.

  • Filter the master feed by category, brand, or any column
  • Pick products in batches and review them in one basket
  • Generate on brand, add the customer's logo, send one link
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USE CASES

Turn product data into catalogs for every team and channel

Flipsnack’s catalog automation software turns one product feed into shoppable full line, regional, and dealer catalogs, and shows what buyers view so your sales team can follow up faster.

Create reusable catalog templates

Connect your product data to branded templates that handle layout, pagination, and formatting for you, so every catalog stays consistent without manual design work.

  • Layout and pagination handled automatically
  • Fonts, colors, and logo from your brand kit
  • The right template for each product type

Set it up once, then catalogs in minutes

Templates and data import from your ERP, PIM, or spreadsheet happen once, with our team. After that, you choose the feed, pick the products, and a finished catalog is ready in minutes.

  • One-time setup for templates and data
  • Choose the feed and products, then generate
  • A finished catalog in minutes, not weeks
Ask about your setup

Enable orders and quoting system

Buyers pick products, place orders, or request quotes right in the catalog, with product pop-ups, a shopping list, and shopping cart integration that sends items to your store’s checkout.

  • Product pop-ups with prices and details
  • A shopping list buyers send as an order or quote request
  • Shopping cart integration with your store’s checkout
See how the quoting system works

Make your PDF catalog shoppable

Upload your finished PDF catalog and connect your product feed. Flipsnack detects the printed SKUs and adds product links with current prices, making it shoppable without changing the design.

  • Finds the SKUs printed on every page
  • Adds product links with current prices
  • No redesign or rebuild of the PDF
See how SKU detection works

Share every catalog online and in print

Publish each catalog under one link that stays current, embed it on your website, add a QR code to printed materials, or export a print-ready PDF from the same product feed.

  • One link that updates when the feed changes
  • Website embed and QR codes for print
  • Print-ready PDF from the same feed
See all sharing options

Track engagement and performance

See which products buyers view, click, and share, and which catalogs and pages lead to orders, so sales and marketing know what to follow up on.

  • Views, clicks, and time on page
  • Most viewed products per catalog
  • Orders tracked per catalog and page
See catalog analytics
RESULTS

Faster catalogs, measurable results

Catalogs that took weeks now ship in hours

1–5 days

per catalog, down from a 4–8 week production cycle

Source: State of Digital Catalogs study

24h

catalog production, cut from 10 days to under 24 hours

Source: Pot Factory Connect customer story

Now, we update the catalogs once, and it’s instantly available everywhere. Store staff just scan and see the latest version.

Carla Michel d’AnnovilleRetail Excellence Team, Pandora
Read the Pandora story
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MANUAL VS AUTOMATED

What changes when your catalogs run on product data

Manual production ties every update to a designer and a file. Automation ties it to your product data, so catalogs ship faster, stay current, and show you what buyers do with them.

Catalog automation in Flipsnack compared with manual catalog production
Metric Automation with Flipsnack Manual production
Catalog delivery speed1 week6 weeks on average
Typical production cycle1–5 days per template design, then minutes for each new catalog4–8 weeks per catalog
Design requirementProduct data updates automaticallyDesigner needed for every update
Catalogs published per workspace per yearAs many as you need: one per customer, season, or region3–4
Post-distribution visibilityViews, clicks, scroll depth, time on pageNone
Revenue attributionOrders tracked per catalog and per pageImpossible
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BOOK A DEMO

See it with your own product data

Tell us how your product data and sales team work. We'll show you how Flipsnack turns your feed into every catalog you need.

What happens next

  1. A product expert reaches out to understand your catalogs, data, and team.
  2. You get a walkthrough built around your own catalog structure.
  3. We build a proof of concept from your own product data, so you see your catalog before you commit.

You’ll talk to one of our catalog automation experts to find the best solution for you.

Book your demo

FAQ

Questions B2B teams ask before they automate

Catalog automation is the process of creating product catalogs from a structured data source, such as a spreadsheet, PIM, or ERP, instead of designing each page by hand. Templates define the design, the product feed supplies the content, and one data update refreshes every catalog built from that feed. The result is an automated catalogue, or automatic catalog, that stays in line with your product data.

Start from structured product data, not a design file. In 2026, most teams connect a CSV, XLSX, Google Sheet, ERP, or PIM to a catalog automation tool, choose branded templates, and generate catalogs from the feed. With Flipsnack, you preview the feed before generation, templates handle layout and pagination, and you can generate the full range or a personalized catalog per customer, then share it by link, embed, or print-ready PDF.

Yes. When product data lives in a feed, catalog updates can be automated instead of edited page by page. In Flipsnack, you update the spreadsheet, Google Sheet, ERP, or PIM, then sync, and changed prices, descriptions, and images refresh in every catalog built from that feed. Updates publish under the same link, so buyers always see current information without receiving a new file.

Yes. Your catalog or marketing team sets the templates once, using a ready-made design, your own branded layout, or a custom template from the Flipsnack design service. Everyone who generates a catalog works from those templates, so every catalog stays on brand, whoever creates it.

Yes. With personalized catalogs, a sales rep chooses the master feed, filters it by any column such as category or brand, selects the products a customer needs, and generates the catalog in minutes. They can add the customer's logo and send the link. No design work is involved.

When you sync, catalogs built from the full feed update to match it: changed prices and details refresh, new products are added, removed products are taken out, and the order follows the feed. Personalized catalogs refresh prices and details for the products already in them, while the selection stays exactly as it was picked.

You can use a CSV file, an XLSX file, or a Google Sheet. Teams with an ERP, PIM, or custom database can connect it through a custom integration instead. Each product needs a unique, non-blank SKU, and Flipsnack checks the feed before generating, so data issues surface before any pages are built.

Yes. Your team keeps working in its own ERP, PIM, or custom database, and Flipsnack builds a custom integration around your system and data structure, so SKUs, descriptions, pricing, and image URLs flow straight into your catalogs, with no spreadsheet export in the middle. It suits large teams that manage frequent product updates across many catalogs.

Yes. Every catalog generated in Flipsnack exports as a print-ready PDF, so the same product feed produces both the digital catalog and the file that goes to your printer. Teams running seasonal print alongside always-current digital catalogs maintain one data source instead of two.