How Radioshuttle® closed major deals using interactive product brochures
Location: Smålandsstenar, Sweden
Website: http://www.radioshuttle.eu
Company Size: 300+ employees
Founded: 1993
During our most recent trade show, all of our Radioshuttle reps had their own iPads that they were using for customer presentations. In the small window of time that you have to actually talk to a customer, they were very responsive to it. They got it. They understood the story and they liked how interactive it was.
Key features used with Flipsnack
Company overview
Radioshuttle® is a leading provider of semi and fully automated pallet handling systems designed to optimize warehouse operations across North America:
Their product lineup includes:
Radioshuttle® +AGV
Radioshuttle® + Crane
Radioshuttle® DUO (Launched March 17, 2025)
Headquartered in Sweden with a global presence, the company specializes in innovative storage solutions, including cold store, ambient storage, and freezer systems that help businesses maximize their warehouse space efficiency.
The Challenge: Breaking through presentation fatigue
Before adopting Flipsnack, Radioshuttle faced several key challenges in their sales and training processes:
- Overwhelming presentations: Sales representatives relied on cumbersome 45-slide PowerPoint presentations that often lost customer engagement by the time they reached slide 45.
- Limited follow-up materials: There was no effective way to leave customers with comprehensive product information after sales meetings.
- Difficult file sharing: Their PowerPoint presentations were massive files filled with embedded videos, making them problematic to share via email.
- Outdated website: With their website pending a redesign, it couldn't serve as a reliable information resource for customers or new sales team members.
- Training inefficiencies: With numerous sales locations across North America and constant onboarding of new representatives, training materials needed to be more accessible.
Solution: Interactive digital brochures
In December 2024, Radioshuttle implemented Flipsnack to create interactive digital brochures that showcase their warehouse automation solutions. After researching various options online, and verifying recommendations in the r/graphic_design group on Reddit, Gabrielle, their Digital Marketing Manager, selected Flipsnack for its intuitive interface and robust capabilities.
The digital brochure now serves as their central sales and training tool, featuring:
- Interactive table of contents for easy navigation
- Embedded product videos and case studies
- Interactive photo features showing different warehouse applications
- Lead generation forms
- Offline access capability for trade shows
- Simple brochure link sharing with sales teams and customers via email & social media
At the end of the day, it's just a link. You can email it. Our sales reps can easily share it directly with customers, but we also have it on our social media, and at the very top, we have a link to our digital brochure. It's been fantastic.
The results
Since implementing Flipsnack in December 2024, Radioshuttle has seen a significant business impact:
- Impressive engagement metrics: Average viewing time exceeds 11 minutes per visitor, with engagement increasing by 650% in January after launch.
- Global reach: The brochure reaches their key markets with views from Canada (44.48%), United States (41.01%), Sweden (7.26%), and other global locations.
- Great customer response: "Our distributors LOVE our Flipsnack documents. They have never had all our best digital assets in one place, organized exactly as they would like. The feedback has been so overwhelmingly positive!"
- Widespread internal adoption: The brochure was shared via newsletter to 500 internal Raymond sales reps when it was launched in December.
- Immersive customer experience: Clients and prospects can now review product information at their own pace, resulting in better understanding and increased interest.
"Our most competitive sales tool"
Gabrielle McCarthy, Digital Marketing Manager at Radioshuttle, describes the digital brochure as "our most competitive sales tool" and notes that it has become an essential part of their sales strategy across their dealer network.
Both customers and sales people have just been honestly floored by this. They're like, 'I've never seen anything like this. This is so helpful to understand your product.' I've even had marketing professionals from Raymond ask me about the sales tool we are using because it's such an elegant way to tell our story, and it can also be applied to Raymond products.
Trade show success
At their recent ProMat trade show in Chicago, Radioshuttle equipped all sales representatives with iPads featuring the offline-accessible Flipsnack brochure.
Distribution strategy
Radioshuttle® leverages multiple channels to share their interactive brochure:
- Email signatures for all sales representatives
- Company newsletters
- Direct text messages to clients
- Social media bio links
- Direct email sharing
- QR codes on business cards
We sell through distributors and they really appreciate how easy it is to send our latest and greatest marketing material to them through just a link. They use it as we do, in places such as their email signature. So their customers are always just a click away from seeing us at our best.
Next steps: Elevating digital experiences
Radioshuttle® plans to broaden its use of Flipsnack in several ways:
- 3D model integration: "The greatest way we hope to grow with Flipsnack is to implement animations through iframes so that people can actually walk through a Radioshuttle system so they can imagine what it looks like in their warehouse. We also want to implement 3D models so that people can toggle our shuttle from all angles."
- Training materials expansion: Creating dedicated brochures for safety training and product operation
- Customer self-service: Developing a bookshelf of resources for customers to quickly find answers without contacting support
- Performance tracking: Implementing individual tracking links to measure effectiveness across different sales regions
Why Flipsnack?
When asked what she would say to someone considering Flipsnack, McCarthy responded: "I would say it's the only solution. If you have a product that you're selling that you want to put out in the best light, honestly, it's fantastic."
She particularly appreciates:
- Intuitive design: "We love using Flipsnack. It has a lot of interactive elements. It's very intuitive to use. I would compare it to Canva in the sense that you don't have to be a designer to use it."
- Real-time updates: "Our sales reps appreciate that they can give us any feedback, and we can make changes in real time, and we wouldn't be able to do that without Flipsnack."
- Responsive support: "Support at Flipsnack, they are the heavyweight champ. They usually reply within 3 minutes, and if something’s complex, they’ll go the extra mile to build it into the software for us.”
- Team collaboration: "We do a lot of team collaboration where I'm working with non-designers on the brochure, and they find it's easy to make it look as elegant as possible."
Radioshuttle continues to leverage Flipsnack's capabilities to stay ahead of competitors in their industry, demonstrating how interactive digital publishing can transform both the sales experience and business outcomes in the B2B space.
As the original in our industry, we take pride in continuously setting the standard. Flipsnack helps us push even further, increasing the gap and keeping us ahead.