A warehouse automation leader with a complex story to tell
Radioshuttle® is a leading provider of semi and fully automated pallet handling systems that optimize warehouse operations across North America. Headquartered in Sweden with a global presence, it specializes in cold store, ambient and freezer storage solutions that help businesses get more out of their warehouse space.
Its product lineup includes:
- Radioshuttle® The Original
- Radioshuttle® +AGV
- Radioshuttle® + Crane
- Radioshuttle® DUO, launched on March 17, 2025
Breaking through presentation fatigue
Before Flipsnack, Radioshuttle’s sales and training materials were holding the team back in five ways:
- 45-slide PowerPoint decks lost customers long before the last slide
- No effective way to leave customers with full product information after meetings
- Huge presentation files with embedded videos were hard to send by email
- A website awaiting redesign couldn’t serve customers or new sales reps
- Constant onboarding across North America needed more accessible training
One interactive digital brochure for sales and training
In December 2024, Radioshuttle started using Flipsnack to create an interactive digital brochure that showcases its warehouse automation solutions. Gabrielle McCarthy, Digital Marketing Manager, chose Flipsnack for its intuitive interface and robust capabilities, after researching options online and checking recommendations in the r/graphic_design community on Reddit.
The brochure is now the team’s central sales and training tool, with:
- An interactive table of contents for easy navigation
- Embedded product videos, case studies and lead generation forms
- Interactive photos showing different warehouse applications
- Offline access for trade shows
- A branded brochure link on its own domain, easy to share by email and social media
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“At the end of the day, it's just a link. You can email it. Our sales reps can easily share it directly with customers, but we also have it on our social media, and at the very top, we have a link to our digital brochure. It's been fantastic.”
650% more engagement and 11+ minute views
Since launching the brochure in December 2024, Radioshuttle has seen a clear business impact. Engagement grew 650% in January, and Flipsnack statistics show visitors from its key markets spending over 11 minutes each.
Digital brochure results after launch
The brochure was shared with 500 internal Raymond sales reps by newsletter at launch, and clients and prospects now review product information at their own pace, which leads to better understanding and more interest. Distributors responded just as strongly:
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“Our distributors LOVE our Flipsnack documents. They have never had all our best digital assets in one place, organized exactly as they would like. The feedback has been so overwhelmingly positive!”
The digital brochure has since become an essential part of the sales strategy across the dealer network.
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“Both customers and sales people have just been honestly floored by this. They're like, 'I've never seen anything like this. This is so helpful to understand your product.' I've even had marketing professionals from Raymond ask me about the sales tool we are using because it's such an elegant way to tell our story, and it can also be applied to Raymond products.”
An offline brochure on every rep’s iPad
At the ProMat trade show in Chicago, Radioshuttle gave every sales rep an iPad with the offline-accessible Flipsnack brochure, so presentations worked anywhere on the show floor.
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“During our most recent trade show, all of our Radioshuttle reps had their own iPads that they were using for customer presentations. In the small window of time that you have to actually talk to a customer, they were very responsive to it. They got it. They understood the story and they liked how interactive it was.”
One link, shared everywhere customers are
Radioshuttle® shares its interactive brochure through six channels:
- Email signatures for all sales reps
- Company newsletters
- Direct text messages to clients
- Social media bio links
- Direct email sharing
- QR codes on business cards
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“We sell through distributors and they really appreciate how easy it is to send our latest and greatest marketing material to them through just a link. They use it as we do, in places such as their email signature. So their customers are always just a click away from seeing us at our best.”
What’s next for Radioshuttle and Flipsnack
Radioshuttle® plans to broaden its use of Flipsnack in four ways:
3D models and walk-throughs
Animations through iframes and 3D models, so prospects can explore a system from every angle.
Training materials
Dedicated brochures for safety training and product operation.
Customer self-service
A bookshelf of resources where customers find answers without contacting support.
Performance tracking
Individual tracking links to measure effectiveness across different sales regions.
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“The greatest way we hope to grow with Flipsnack is to implement animations through iframes so that people can actually walk through a Radioshuttle system so they can imagine what it looks like in their warehouse. We also want to implement 3D models so that people can toggle our shuttle from all angles.”
“Our most competitive sales tool”
Asked what she would tell someone considering Flipsnack, Gabrielle didn’t hesitate:
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“I would say it's the only solution. If you have a product that you're selling that you want to put out in the best light, honestly, it's fantastic.”
She especially values four things:
Staying ahead with interactive sales content
Radioshuttle keeps using Flipsnack to stay ahead of competitors in its industry. Its digital brochure shows how interactive publishing can transform both the sales experience and business outcomes in B2B, from the first trade show conversation to the distributor’s email signature.
Gabrielle McCarthyDigital Marketing Manager, Radioshuttle
“As the original in our industry, we take pride in continuously setting the standard. Flipsnack helps us push even further, increasing the gap and keeping us ahead.”
