Pandora achieves 3x faster retail operations with Flipsnack catalogs

Company: Pandora
Location: France
Stores: 130 retail locations
Team: Retail Excellence Team

Now, we update the catalogs once, and it’s instantly available everywhere. Store staff just scan and see the latest version.

Carla Michel d'Annoville
Pandora’s Retail Excellence Team

Pandora results with Flipsnack

Pandora’s global use of Flipsnack

When jewelry retailer Pandora started using Flipsnack, they found more than just a way to make digital catalogs, they found a tool that could transform how they connect with customers. What began as a simple way to share company newsletters grew bigger, helping Pandora create everything from store catalogs to training materials.

In France, the retail team saw an opportunity to do even more. They took Pandora's printed store catalogs and turned them into interactive digital experiences. The change wasn't just about saving paper - it changed how their stores work and how customers shop. Here's how they did it.

Challenge: Making store operations smoother and improving how customers shop

Pandora France strived for an innovative way to improve store operations and customer engagement. Before Flipsnack, they created and printed PowerPoint catalogs for stores. Store teams would receive basic PowerPoint catalogs for internal use, while customers were shown physical product displays and printed materials. This traditional approach created several operational challenges:

  • Printed catalogs were costly and time-consuming to manage
  • Store staff wasted time searching through 1,500+ engraving variations in printed catalogs
  • Regular collection updates required manual sticker changes to printed catalogs six times a year
  • Limited ability to showcase engraving options and special promotions to customers
  • Need to reduce non-selling activities in stores and improve operational efficiency

Before Flipsnack, we created catalogs in PowerPoint and sent them to stores. It was mainly for helping store staff rather than improving customer experience.

Carla Michel d'Annoville
Pandora’s Retail Excellence Team

What started as a simple digital catalog solution quickly evolved into a major operational shift. The team created interactive digital catalogs for both customers and staff.

Customers who faced digital catalogs

  • Interactive engraving catalogs showcasing customization options
  • Special collection showcases with real-time updates
  • QR-powered catalogs with multi-language QR codes on sales trays and store stickers for easy customer scanning and browsing

In-store staff catalogs

  • Smart barcode-enabled catalogs for instant product lookups
  • Digital ring size guides available at staff’s fingertips
  • Mobile-optimized content for seamless use on store tablets

I like that you can click on something and instantly get more info. The catalog stays clean and easy to read, and if customers want more details, they just click on it.

Carla Michel d'Annoville
Pandora’s Retail Excellence Team

After discovering Flipsnack through its global team, Pandora France quickly recognized the potential of transitioning to a fully digital, interactive format.

Results: 300% faster store operations and improved shopping experience

Faster store operations with digital catalogs

Before, store staff had to search through a 300-page printed catalog or use keyword searches in the POS system, often sifting through 500+ product variations for a single term like "love" or "heart." With digital catalogs, they now find product details at least 3x faster, making their work much easier and more efficient.

A better shopping experience

With QR code-enabled catalogs, shoppers can now explore product options independently through an intuitive, interactive experience. During the Valentine’s Day promotion, this easier browsing reduced the need for staff assistance, freeing them to focus on personalized service instead of looking up product information.

Smarter business decisions with data

With digital catalogs, they now track key engagement metrics such as impressions and browsing time. During the Valentine’s Day campaign, the catalog generated 2,750 QR code scans in just a few days, with customers spending an average of 2.5 minutes exploring. Encouraged by this success, the team plans to expand the functionality across all regular collection catalogs.

The catalog generator solution provided by Flipsnack has allowed us to significantly reduce non-sales tasks in our stores, saving valuable time on a daily basis. Our store teams are absolutely delighted. At the headquarters level, we truly appreciate the responsiveness of the Flipsnack teams and our shared motivation to further develop and enhance our catalogs.

Carla Michel d'Annoville
Pandora’s Retail Excellence Team

Automatically generated digital catalogs

With the success of digital catalogs in improving both customer experience and internal operations, Pandora France is set to expand its use of Flipsnack. The plan was to automate inventory catalogs to reduce manual data entry and ensure updates to real-time product availability. 

Now, Pandora France has fully automated its product catalogs with Flipsnack’s Catalog Generator. In close collaboration with the design team, they built custom, brand‑perfect templates for each product category. 

Here’s how the Pandora × Flipsnack team made it possible:

  • Branded templates: A ready‑to‑use cover and pages template keeps every catalog perfectly on brand. These can be applied to any catalog generated with Catalog Generator.
  • Automatic catalog creation: Product data from Google Sheets (with barcodes and images) flows straight into Flipsnack following the branded template, instantly generating catalogs. Built‑in search makes it easy for staff to find products fast.
  • One QR code for all catalogs: Catalogs are grouped into a Flipsnack Bookshelf, and a single QR code at the counter gives staff quick access to everything.

Instant updates: New products are added once, and the catalog updates automatically. The QR code stays the same, ensuring every store always has the most up‑to‑date version without resending new links.

The result? A fully automated catalog ecosystem: real‑time updates, little to no manual editing, and instant store‑wide availability, made possible by tight teamwork between Pandora and Flipsnack.

Conclusion

Pandora France’s transformation with Flipsnack is a testament to the power of digital innovation in the retail industry. By moving from printed catalogs to dynamic, interactive catalogs and now to fully automated, on‑brand catalogs powered by Flipsnack’s Catalog Generator, they’ve improved store operations, reduced non‑selling work, and better customer engagement.

What began as a simple solution has evolved into a company‑wide upgrade to customer service and operational excellence.

Transform your retail experience with digital catalogs