Generate product catalogs from your feed
Upload a CSV, XLSX file or Google Sheet and Flipsnack builds a branded, interactive catalog for you. Update it with one sync and share the same link with every buyer.
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What is a product catalog generator?
A product catalog generator turns your product data, like a CSV, Excel file or Google Sheet, into a finished catalog. You choose a template, and the generator builds every page for you. It is the core of catalog automation for B2B teams.
1–5days
per catalog with automation, down from a 4–8 week production cycle
24h
catalog production at Pot Factory Connect, down from 10 days
1sync
refreshes prices, descriptions and images in every catalog from the feed
Sources: State of Digital Catalogs study and the Pot Factory Connect customer story.
How to generate a product catalog from a spreadsheet
Set up your feed and templates once, then generate a new catalog whenever you need one. Here is the full process, step by step, in Flipsnack.
Book a demo arrow_forward1. Prepare your product file
Give every product a unique SKU and add the columns your catalog needs, such as name, description, price and image URL, plus category columns for grouping.
2. Upload your feed
Upload a CSV or XLSX file, or connect a Google Sheet. Flipsnack checks the feed before any pages are built, so data issues surface early.
3. Map your product fields
Match each column in your feed to a field in the template, such as name, SKU, price and image. You map the fields once and reuse them.
4. Choose your template
Apply one template to every product, or add a template column to the feed so each product type gets its own page layout automatically.
5. Pick your products
Generate from all products in the feed, or choose Selected products to filter by any column and build a catalog for a single client.
6. Review and generate
Check the product count, then generate. Flipsnack builds every page with category grouping and page breaks, ready to share online or export to PDF.
Create a catalog from CSV, Excel or Google Sheets
Flipsnack's product catalog generator reads your spreadsheet as it is. Each row becomes a product, and each column becomes a field on the page.
Your data
- CSV fileExport from any system and upload
- Excel file (XLSX)Keep working in Excel as usual
- Google SheetsOne shared source for your team
- ERP or PIMConnected through a custom integration
Flipsnack
Result
See a catalog generated from a spreadsheet
This catalog was generated automatically from a product spreadsheet. Flip through it to see the layout, grouping and product pages the generator builds.
Every sales document from one product feed
The same data that builds your catalog also builds the documents your sales team sends every week. Pick a template, generate as many as you need.
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Price lists
Generate price lists with separate pricing tiers for distributors, resellers or regional markets, and update them with one sync.
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Spec sheets
Deliver product specifications, SKUs and technical details in a clear format that supports informed purchasing decisions.
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Sales sheets
Give your sales team interactive sell sheets, order forms and request-for-quote pages built straight from product data.
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Line sheets
Present seasonal assortments and buyer collections in a structured, polished format that is easy to share with partners.
Built to turn product data into finished catalogs
Everything between your spreadsheet and a catalog buyers can browse, click and order from is handled by the generator.
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Field mapping
Connect feed columns to template fields once, and every product lands in the right place on the page.
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Automatic layout
Templates handle layout, pagination, category sections and page breaks, so a feed of any size becomes a clean, consistent catalog.
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Distribute online or in print
Share a link or QR code, embed it on your website, or export to print. See all sharing options.
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One-sync updates
Update every catalog with one sync: prices, descriptions and images refresh under the same catalog link.
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Interactivity
Add product tags, website links and videos with Flipsnack's interactive features so buyers can act on each product.
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Analytics
See which pages and products buyers view and click with catalog analytics, so sales knows who to follow up with.
The catalog generator solution provided by Flipsnack has allowed us to significantly reduce non-sales tasks in our stores, saving valuable time on a daily basis. Our store teams are absolutely delighted. At the headquarters level, we truly appreciate the responsiveness of the Flipsnack teams and our shared motivation to further develop and enhance our catalogs.
Get a catalog template designed for your products
Skip the generic layout. Our design team creates a template for your brand and products.
- Built around your brand and product structure
- Reused for every catalog you generate
- Set up together with your onboarding
Product catalog generator questions
What is a product catalog generator?
A product catalog generator is a tool that builds a finished product catalog from structured product data, such as a CSV file, an XLSX file or a Google Sheet, instead of designing each page by hand. Templates define the layout, the feed supplies names, prices, images and SKUs, and the generator creates every page automatically. In Flipsnack, the Catalog Generator does this in the same platform you use to share and track your catalogs.
How do I generate a catalog from a CSV or Excel file in Flipsnack?
Give every product in the file a unique SKU, upload the CSV or XLSX file to Flipsnack or connect a Google Sheet, and map each column to a template field such as name, price or image. Choose a template, pick all products or a selection, review the product count and generate. Flipsnack builds every page of the catalog for you.
What columns does my product feed need?
Flipsnack needs a unique, non-blank SKU for each product. Add the columns you want to show in the catalog, such as product name, description, price and image URL, plus category and subcategory columns if you want products grouped into sections. An optional template column assigns a specific page layout to each product.
Can I create a catalog with only selected products?
Yes. In Flipsnack you can filter the feed by any column, such as category or brand, with several values at once, and add products in batches to a basket. Batches appear in the catalog in the order you added them. Selected products is available as an add-on.
What happens to a generated catalog when my product data changes?
Update your feed and sync it in Flipsnack. Catalogs generated from all products in the feed update to match it: prices, descriptions and images refresh, new products are added and removed products are taken out. Catalogs built from selected products refresh the details of the products already in them and keep the selection exactly as it was picked.
How do I get access to the Catalog Generator?
Book a demo with the Flipsnack team. The Catalog Generator is set up together with you during onboarding, because your product feed and templates are configured at the start, so it is not part of the free trial. After setup, your team can generate new catalogs in minutes.
Ready to simplify your catalog creation process?
See the Catalog Generator working with your own product data.