We are a strategic marketing consultancy,
helping our clients to better engage with their customers.
Our approach is multichannel and our heritage is digital. With over a decade’s experience in the area, we are pharmaceutical marketing specialists, and also work with medical device, financial services and other regulated sectors. We’ve worked with global, regional and local teams; across departments, franchises, brands and campaign life-cycles.
At first glance you may think this is just another marketing 101 guide, but don’t be fooled. Multichannel marketing is quite different. Although you will be familiar with digital marketing and will need to apply the same robust approach, we talk you through how to step it up a gear and execute a solid multichannel plan.
The landscape of healthcare marketing is constantly changing. It is all too common to rely on old sales messages, replicating them through different channels and expecting to reach your goal. With multichannel there are many different routes you can take to achieve success, but which way do you turn first? This ebook offers 3 key steps to help you get on track and navigate your way through the multichannel journey.