Social Media Academy Strategist Class info Fall 2011 #SMACAD
September 13, 2011 | By Marita Roebkes |
More from Marita Roebkes
Influence is the ability to attract more people to what matters to you the most – by sharing continuously relevant content and maximizing your appearance Most likely you already share lots of valuable content – now appearoo helps you maximize your appearance
Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees join any given event based on mentions and recommendations. And there is no difference between B2B or B2C. Growing mentions and recommendations are now becoming strategic objectives for today’s marketing engagement.