Interesting, interesting, unbelievable! Hi everyone, It’s me again, Meir Ezra, and I’m going to talk to you about something that’s called THE SPINE. What is the spine? An organization, like a person, has a spine and this spine is a series of things that need to be totally aligned. And if one of them is out, you will have a problem -- a lot of pain, and you’ll not be able to move. The more things that are “out” in the body the more pain, the less you are able to move to produce... The more things that are “out” in an organization the less it will function. The organizational spine is composed of ten vertebrates, ten parts, and those ten parts must be in total alignment or total agreement. Much like the body, operating the organization will cause some of those parts to "get out" and in turn the organization will feel pain - loss of money, loss of deals etc. You (the owner, the executive) are the chiropractor that needs to get them align and getting them aligned is what we call management. Management is the process of getting these ten items aligned and functioning. If you don’t know those things, the ten items, you won’t know where the pain is coming from and so you won’t be able to fix it.