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Rosmanizah derahman.PUO Physical Resources=all plant and equipment,location,technology,raw materials,machines. Human Resources=all employees,traning,experience,intelligence,knowledge,skills, abilities Organization Resources=firm structure,planning processes,IT,patents,trademarks,copyrights,databases etc. 1.RBV theoryassers/state that resources are actually are what helps a firm exploits opportunities and neutralize theats. 2.Basic premise of the mix,type, amount and nature of a firm’s internal resourecesshould be considered first and foremost in devising strategies that can lead sustainable ca. 3.It isan advantageous for a firm to pursue a strategy that is not currently being implemented by any competing firm 4.When other firms are unable to duplicate/imitate a particular strategy,then the firm has a sustainable.[empirical indicators] 6.example-rare resources are resources that other competing firms do notpossess.If many firms have the same resources, than those firms will likely implement similar strategies,thus giving no one firm sustainable competitive advantages. 7.It is also important that these same resources be difficult to imitate and not easily substitutable.Eg;MAXIS,TNB 5.2.2Types Of Firm Resources a. Tangible resources Building,vehicles,factories,manufacturing equipment and land are tangible resources that have a clear and easily determined market value. Tangible resources are much more visible than intangible ones. Every business has various types of resources and assets,some of which are clearly visible and others of which are less obvious. Building,vehicles,factories,manufacturing equipment and land are tangible resources that have a clear and easily determined market value. -Many large corporation that are engaged in primary resource extraction have extensive holdings of very tangible goods.In some cases the corporation owns the rights to the resource,for example coal or oil,that is located on public land.In either case,the resource is aphysical reality the value of which can be financially determined by consulting the going market value of a barrel of a ton of coal.
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