Published on January 31, 2016
Consider the same merger you used for your previous Learning Team Assignments. Review the external communication strategy and internal communication strategy your team developed. Create a strategic communications plan to help the merging companies get through the first year of the merger. Include the following in your strategic communications plan: Overview: Address the issue and provide some background information. Situational analysis: Consider political, economic, social, ethical, and technological factors that are involved in the issue; and perform a SWOTT analysis. Address the competition and media involvement. Communications goals and objectives: What are the companies trying to accomplish? Be specific. Address internal goals and external goals. Target audience: Identify the internal audience and external audience. Communications strategy: Identify the messages to communicate and the communications channels. Communications tactics: Address communications materials and activities along with an implementation plan. Measurement and evaluation: Identify how the results are measured and any adjustments that could be made on the plan. Ethical implications: Define the ethical framework for your plan. Discuss possible ethical implications and how to handle those implications.