August 2014 | Small Business Superheroes | Page 2 Think You Have To Be A Booker Prize Winner To Write Copy That Sells? You Don’t! Here’s How To Get Amazing Results From Your Sales Letters And Emails Using A Tried-And-Tested Formula T his month, I’m going to give you a standardised template for writing – and getting results. No matter what results you’ve had before – I guarantee that if you follow this formula you’ll do better. MUCH better. We’re going to dive deep into the techniques the million-dollar copywriters use. People like Gary Halbert, Gene Schwarz and Drayton Bird. And the great thing is that these guys weren’t born able to write. They’re really no different from you and me. The good news is that you can learn to write copy that gets fantastic responses too. You can write sales letters, adverts and emails that convert prospects into customers at an extremely exciting rate. The bad news is that, like everything else in life that’s worth having, it takes effort and hard work. So, what did those famous copywriters do? What did I do to be able to write great copy? We practised. Relentlessly. And we tested and tweaked and tested and tweaked, relentlessly. But there is more good news. You don’t have to start from scratch – there’s a tried and tested formula for writing great, high- converting copy, and that’s what we’re going to go through in this month’s newsletter. You’ll also be able to start building a swipe le of great copy you can use and adapt for your own business. Swipe les are great – mine is huge and I use it all the time. I thoroughly recommend signing up to a couple of daily newsletters on Bottom Line Publications – they are an amazing source of compelling copy and headlines. All free! Here’s an important note, though. And it’s a biggie. I’m not saying it’s okay to plagiarise or copy word- for-word other people’s stuff. What I am saying is that it’s okay to learn from what works and adapt it to your business. Ready to get started? Good.