Published on November 28, 2014
2 EFI Select In This Issue: UltraDrop Technology Customer Loyalty Story Visual Impact, Casablanca Inside EFI EFI Metrics wins Graphprint Award Offset Printer Adds Digital Press No More Warping! Finding the True Benefits of Web-to-Print Flatbed Opportunities Cross-Media Marketing How to Print on Turf with Less Energy Engage with EFI on Social Media Win-Win-Win Fiery Proserver 6 story The Perfect Fit EFI Events 3 4 6 8 9 10 12 14 15 16 18 19 20 21 22 23 Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services. The APPS logo, AutoCal, Auto-Count, Balance, Best, the Best logo, BESTColor, BioVu, BioWare, ColorPASS, Colorproof, ColorWise, Command WorkStation, CopyNet, Cretachrom, Cretaprint, the Cretaprint logo, Cretaprinter, Cretaroller, DockNet, Digital StoreFront, DocBuilder, DocBuilder Pro, DocStream, DSFdesign Studio, Dynamic Wedge, EDOX, EFI, the EFI logo, Electronics For Imaging, Entrac, EPCount, EPPhoto, EPRegister, EPStatus, Estimate, ExpressPay, Fabrivu, Fast-4, Fiery, the Fiery logo, Fiery Driven, the Fiery Driven logo, Fiery JobFlow, Fiery JobMaster, Fiery Link, Fiery Prints, the Fiery Prints logo, Fiery Spark, FreeForm, Hagen, Inktensity, Inkware, Jetrion, the Jetrion logo, LapNet, Logic, MiniNet, Monarch, MicroPress, OneFlow, Pace, PhotoXposure, Printcafe, PressVu, PrinterSite, PrintFlow, PrintMe, the PrintMe logo, PrintSmith, PrintSmith Site, Printstream, Print to Win, Prograph, PSI, PSI Flexo, Radius, Rastek, the Rastek logo, Remoteproof, RIPChips, RIP-While-Print, Screenproof, SendMe, Sincrolor, Splash, Spot-On, TrackNet, UltraPress, UltraTex, UltraVu, UV Series 50, VisualCal, VUTEk, the VUTEk logo, and WebTools are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged. © 2014 ELECTRONICS FOR IMAGING | WWW.EFI.COM Editor-in Chief: Adriana Puccio / Editorial Consultants: Frank Tueckmantel, Marc Verbiest, Rosemarie Monaco / With special thanks to: Lauren Blais, Brian Bernard and Boyana Menu / Layout: Hayley Nichols & Lesley Waters Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. Colophon: Last time we focused on it from a marketing perspective and we offered insight into how you can generate long-lasting, business-building loyalty with your customers. This time we are looking at different loyalty-generating scenarios—the customer-vendor relationship as well as the vendor-vendor- customer relationship. All will be clear to you as soon as you read “Win-Win-Win” on page 20 and “Turning the Tables” on page 3. I’d also like to offer you a few suggestions on how you can make interaction with just about anyone you do business with loyalty-based. After all, every time we find ways to ease relationships we make our work environment more pleasant and therefore more productive. 1. Get rid of the word “problem.” Address “issues” or “topics” instead. You’ll find out that when you remove the negative connotation, the issues become easier to solve. 2. Explore options rather than demand solutions. This will prevent putting others on the defensive and make people more eager to find a solution. 3. Learn from each experience. That’s our mantra at EFI. We don’t like unhappy customers but when a clash occurs, we work to resolve it right away, send input to product development and offer the customer a little extra training and a lot of helpful hints. Every experience is a growth opportunity. 4. Have brainstorming sessions with your customers and your employees. You will be amazed at what you will learn and the ideas you will generate. Plus it’s so much fun. You’ll come away with new programmes, new products and new relationships. 5. Be motivational. Call attention to the accomplishments of those present. Present a challenge for which you reward the winner. There are many ways to motivate. Near the end of a meeting I once attended, the meeting leader handed out a sheet of inspirational and satirical quotes. Some were very funny… all of them were relevant to our meeting. We will continue to bring you loyalty stories and provide tips on how to develop relationships. Write to me with your loyalty story at email@example.com. Adriana Puccio Here we are talking about Customer Loyalty again. It’s just too important to limit the topic to one issue of Select.