Published on November 26, 2014
QUICKEST FORCE MULTIPLIER FOR YOUR BRAND Leverages on the surging smart phone platform - highest penetration; appeal across segments and 24 Hour Accessibility Domino Effect on Lead Generation Best in Class conversion Impact Marketing at lowest CPL! CREDIBLE AND INFORMED LEADS Personalized messages from friends and associates; Every message received is always read - Your campaign never goes unnoticed! myREF – A COMPELLING PROPOSITION FOR ANY BRAND 83% of customers are willing to refer. Only 29% actually do – Texas Tech You are 4 times more likely to buy when referred by a friend – Nielson 65% of new business comes from referrals – New York Times CONSUMERS TRUST FRIENDS MORE THAN BRANDS UNLEASH THE POWER OF PERSONAL NETWORKS! When Customer Advocacy comes from friends and relatives, it is credible and worthy of 'call for action’ Every brand uses all means to leverage its existing customer base for referrals You have customers, they have friends, and their friends tend to act a lot like them THE POWER OF REFERRALS Customer Advocacy is the highest level of customer loyalty and the surest indicator of superior brand experience. It is therefore trusted and reliable and when it comes from friends and relatives, it is credible and worthy of 'call for action'. Every brand desirous of expansion and market share is therefore trying all means to leverage its existing customer base for referrals - the holy grail of the sales world! Pause and reflect! What percentage of our buying decision has depended on a marketer's creativity and what percentage has been based on recommendation by a friend or relative? You have customers, they have friends, and their friends tend to act a lot like them. They are more likely to dress the same, live in the same place, and shop at the same stores. They are also therefore likely to enjoy your services and products like their friends do. They just need a nudge! WHY myREF Due to lack of an organized framework for managing referral lead generation, attempts at running referral programs have failed. The low credibility of leads generated through conventional means rewards those providing referrals only on sales conversion, leaving them dissatisfied in terms of instant gratification. All attempts to generate multiplicity in sales effort using captive customers, as the most credible and trusted sales arm, go futile! myREF is a well architected, creative, non-intrusive and collaborative technology solution on the mobile phone which makes it simple and convenient for your customers to leverage their personal network and refer your brand to their friends and associates. These referrals would further refer and thereby create a multiplier effect for your brand in the shortest possible time. myREF manages the entire lead generation process on your behalf and campaigns are constantly monitored to get you the best results. Our in- house Advocacy Consultants work with you to help you architect your referral program and activate it. We co-own your success!