Published on July 3, 2014
NOVICA began as a dream - a dream by its founders to cut out the long strings of middlemen and unite artisans around the world directly with customers eager to purchase their handcrafted treasures. With the amazing support from our regional teams, we use the power of the internet to connect customers directly with the artisans from whom they purchase. They can read their stories, see their faces, know their names, and sometimes even watch videos of the artisans at work on their unique crafts. Now part of the National Geographic family, NOVICA continues to seek out talented artisans, giving them a fair trade platform to sell their products, ensuring the preservation of ancient artistic traditions, and providing much needed income to communities around the world. NOVICA Live is the bold new chapter of the NOVICA dream. Over the years, our customers have told us they would love to see our products live and in person. Well now you can! NOVICA Live is bringing handcrafted items into homes across the nation, creating a unique, interactive shopping experience through fun, lively home parties. We hope this collection of treasures will help us all bridge cultural, political, and economic divides around the world. Inside these pages, you’ll meet just a few of our many artists, who together with you, will help preserve culture and create peace and understanding around the world.