It is not the size of the gift, but the number of alumni who give to the Annual Fund that matters most. U.S. News & World Report and other publications look at alumni giving percentages to help determine national rankings for colleges and universities. As the percentage of alumni who give increases, the stronger Tougaloo’s reputation becomes. When many alumni give a little back, together they make a big difference through their collective generosity. Unrestricted support of the Annual Fund can be used when and where the need is greatest, allowing Tougaloo to be responsive and innovative when it comes to meeting the immediate, changing, and ongoing needs of its students.