A great brand story makes people feel something and evokes emotions that create a powerful connection between an audience and a brand. We have a story to tell. It ’ s not just about a mattress. It ’ s about a brand. It ’ s told in a way that makes our brand stand out as unique in a very busy, very loud environment. It’s based on evidence and facts, but it instantly connects our brand with the audience, showing them how we can play an important part in their life and ultimately make it better.