www.slendeavor.com SOCIAL & CONTENT MARKETING Social Media Markeng: A Brief Overview To reach a wider target audience, there are several social media networking sites that you want to take advantage of. There are at least 7 well-known plaorms in the realm of social media and each have millions of members all over the world. Social media is an integral part to any successful internet markeng strategy. Social media markeng is the process of promong or markeng your credit union as a whole, as well as the products and services you oer. It is also an eecve method of gaining beer credit union branding. Social media is considered one of the most aordable online markeng strategies. It involves content, photo and video sharing for the purposes of increasing web trac, improving your online presence and boosng sales. There are several things which you can do with social media, each of which will provide benets, such as: ➢ Beer credit union brand promoon and engagement ➢ Increased public awareness about your products and services ➢ Stronger relaonships with members ➢ New members while retaining the exisng ones ➢ A medium for providing customer support With social media, you can create buzz for your credit union and establish your brand identy to get the exposure you need. Most importantly, you get to know what people are saying about your credit union or the industry in general. With this feedback, you have the opportunity to improve your products and services to be more suited to the needs of your members. Addionally, you will be able to answer the queries from potenal members in a professional, mely and interacve manner. If you make use of this medium appropriately, with the right strategies, not only will you gain all the benets cited above, your website will also have higher SEO ranking. Google is now paying more aenon to websites that have a good social media reputaon when ranking search engine results. As menoned earlier, there are several social media plaorms you can choose from. In this eBook, you will be provided with some of the best and widely used plaorms. It is up to you to decide which ones would be most benecial for your credit union.