Published on November 24, 2015
For more course tutorials visit www.uophelp.com Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public. Review the example press release located on your student website for an example of one type of messaging for this assignment. Internal publics Employees: Promote a new green ecological awareness campaign. Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations. External publics Media: Respond to a crisis and develop a plan for an online pressroom. Additionally, explain how you may use the Internet to implement this part of the plan. Consumers: Promote a new product or service to the existing customer base. The product must be consistent with organizational goals.