Published on June 24, 2015
Assignment #3: Foreign Market Entry and Diversification. Conduct a case analysis for Corona Beer (Modelo)(Case #13,C-248) and prepare a 4-5 page report to complete the following: • Identify and discuss the trends in the global beer markets. • Discuss how Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets. • Identify and discuss the next foreign market that Modelo should enter and with what strategy. • Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant. • Discuss whether or not Modelo should diversity its business. If so, what business should it enter and why?