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Prudential RideLondon, the world’s greatest estival o cycling, returns in August 2015. More than 90,000 cyclists will participate in fve dierent events over the estival weekend, with live coverage o much o the action on BBC TV. A UNIQUE EVENT Prudential RideLondon Cycling Show 2015 The 2015 Prudential RideLondon Cycling Show at ExCeL in east London will run rom Thursday 30 July to Saturday 1 August. Last year’s Show was a huge hit with 37,000 visitors and exhibitors and the third edition o the Show is shaping up to be even bigger and better. In 2015, over 25,000 cyclists will take on the challenge o the Prudential RideLondon-Surrey 100 (that’s an increase o 25 per cent on 2014) and more than 60,000 are expected to take part in Prudential RideLondon FreeCycle - a un, amily-riendly ride over 10 miles o trac-ree roads in central London. All riders in the mass-participation sportive and many o the cyclists registered or the Prudential RideLondon FreeCycle will visit the Show to collect their rider numbers and event goody bags. The Prudential RideLondon Cycling Show will also be extensively promoted to participants during June and July. CONNECT The 2015 Prudentlal RideLondon Cycling Show is your chance to connect with the riders taking part in the estival weekend as well as London’s ast-growing cycling community in this unique ree-to-enter Cycling Show. Our experience o organising the Virgin Money London Marathon exhibition demonstrates that we can, thereore, ofer exhibitors the opportunity to reach around 50,000 visitors over the three days and be part o the world’s greatest estival o cycling. INSPIRE With a theme o ‘inspiration’, the Prudential RideLondon Cycling Show will connect and inspire riders and would-be riders o all ages and abilities. In 2014, the Prudential Stage at the replica Box Hill Cae attracted huge crowds throughout the three-day Show and eatured guest appearances by pro riders Laura Trott, Dame Sarah Storey and Simon Yates and interviews with Martyn Ashton and cycling legend Stephen Roche. Incredible stunts by Animal WD40 Actions Sports also wowed the huge crowds. Thousands o visitors also enjoyed having their picture taken on Wiggo’s Olympic Throne and more than 5,000 signed the Prudential Inspiration Wall. CYCLING SHOW IN NUMBERS 45K-50K Expected visitors to the Prudential RideLondon Cycling Show in 2015
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